Social media stats: Instagram


Instagram is one of the earliest photo apps that introduced us to filters and infinite hashtags that made our mundane daily activities more entertaining from snapping our meals to taking cool selfies to taking shots of our surroundings, making it all seem to appear to come out of a magazine.

Founded in 2010, this company now has over 550 employees in its Menlo Park, California headquarters. Its popularity continues to grow and is an addiction to millions of users around the globe.

Here are some interesting facts about Instagram in 2017:

Number of daily active users: 400 million

Number of photos uploaded daily: 95 million

Number of monthly active users: 700 million

Number of photos shared until 2017: 40 billion

Number of likes per day: 4.2 billion

Amount Instagram was sold for: $1 billion

It’s expected to generate $1.5 billion in mobile advertising sales in 2017 and $5 billion next year

Nearly half - about 48.8% - of brands use Instagram and the number is expected to rise to 70.7% this year

Want to increase traffic to your photo? Posts with at least one hashtag get a chance of 12.6% more engagement

Videos get twice the engagement of photos. When the app introduced videos, 5 million videos were uploaded in the first 24 hours

Let’s take a look at the Instagram user:

68% of Instagram users are females

Only 20% are from the United States, which makes around 77.6 million

32% of Internet users are on Instagram

59% of internet users on Instagram are between the ages of 18 and 29

33% of internet users on Instagram are between the ages of 30 and 49

17% of teenagers say it’s the most important social media platform

Influencers charge up to $100,000 for a sponsored post

Most popular hashtags on Instagram:






Most Instagrammed food in the world: Pizza followed by sushi