Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is presenting a vast range of upcoming initiatives, events and activities to welcome residents of Saudi Arabia to experience the emirate’s unique heritage, culture and traditions throughout the course of 2017.

The campaign underscores Abu Dhabi’s position as a leading destination for regional travellers wanting to experience a diverse selection of assets that provide original and attractive cultural experiences.

According to TCA Abu Dhabi Director General, His Excellency Saif Saeed Ghobash, the campaign has been launched in recognition of the fact that the GCC market remains one of the key target markets for Abu Dhabi’s thriving tourism sector, with particularly close ties and long-term mutually beneficial relations being held with Saudi Arabia.

“The GCC, and especially the Saudi market, has continuously been one of our key target markets, providing encouraging prospects as well as a natural convergence of culture, language, customs and tradition between our communities,” H.E. Ghobash said.

“Our unique destination ensures that we provide a comprehensive range of concepts for leisure tourism, within which the Emirate of Abu Dhabi promotes high quality family entertainment products with exciting destination attractions such as those on Yas Island, including Yas Waterworld, Ferrari World Abu Dhabi, Yas Mall and the Yas Viceroy hotel.”

Abu Dhabi is offering special deals and packages specifically for travellers from the region throughout the year, entailing unmissable discounts, free entrances to theme parks as well as other offers on a vast array of recreational options.

Across this campaign will be a collection of initiatives showcasing the breadth and depth of Abu Dhabi’s diverse offerings, from roadshows to special competitions, border activations, as well as promotions throughout malls in Riyadh, Jeddah and Dammam. In addition, ongoing events such as Abu Dhabi Summer Season will also carry special promotional offers from key attractions and hotels for Gulf tourists..

Between August 15th to September 15th visitors using the border crossing at Ghuwaifat will discover a specially designed marquee staffed by TCA Abu Dhabi offering food trucks, kids’ activities, drinks and information to help promote the emirate’s attractions and hotels across the school holidays and Eid.

Helping to encourage Saudi residents to visit the UAE throughout the duration of 2017 is an extensive programme of events and including the 2017 Formula 1 Etihad Airways Abu Dhabi Grand Prix, Abu Dhabi Food Festival, and the annual Traditional Handicrafts festival to delight and engage visitors of all backgrounds across Saudi Arabia.

Recently ranked second on the 2017 Ipsos City Index measuring the best cities in the world to live, work and do business above cities such as London and Paris, Abu Dhabi has secured a reputation of being one of the safest and most stable cities in the region, as well as one of the most innovative global destinations through its inspired assets and ever growing range of business opportunities.

“Abu Dhabi offers unique appeal for international and regional travellers, especially from the KSA market, as an extraordinary destination for short stays and longer holidays alike, providing ample opportunity for a diverse range of tourism attractions and events for visitors of all ages including shopping, dining, theme parks and family-oriented leisure entertainment,” said Sultan Al Mutawa Al Dhaheri, Acting Executive Director of Tourism Sector, TCA Abu Dhabi.

According to TCA Abu Dhabi Director General, His Excellency Saif Saeed Ghobash, the campaign has been launched in recognition of the fact that the GCC market remains one of the key target markets for Abu Dhabi’s thriving tourism sector, with particularly close ties and long-term mutually beneficial relations being held with Saudi Arabia.

“The GCC, and especially the Saudi market, has continuously been one of our key target markets, providing encouraging prospects as well as a natural convergence of culture, language, customs and tradition between our communities,” H.E. Ghobash said.

“Our unique destination ensure that we provide a comprehensive range of concepts for leisure tourism, within which the Emirate of Abu Dhabi promotes high quality family entertainment products with exciting destination attractions such as those on Yas Island, including Yas Waterworld, Ferrari World Abu Dhabi, Yas Mall and the Yas Viceroy hotel.”

Alongside the assets on Yas Island, Abu Dhabi also offers further opportunities to explore the rich culture and leisure entertainment offerings of the emirate through luxury retail experiences such as those found at Galleria Mall, as well as relaxing promenades and natural scenery found across the Eastern Mangroves Marina, Al Bateen Marina, and Saadiyat Island’s Saadiyat Beach Club.

Visitors looking for the peaceful tranquillity of spectacular surroundings, pristine beaches, clear waters and unforgettable dining experiences have a wide selection of hospitality options to choose from, such as the spectacular Shangri-La Hotel, Qaryat Al Beri and the natural beauty exhibited throughout Nurai Island and its resort.

Local travellers looking to experience tantalising dining options can experience the recently introduced The Dining Collection at The Galleria, containing a unique selection of internationally lauded restaurants and dining destinations.

Following an in-depth development process, the campaign comprises an extensive outreach programme which highlights Abu Dhabi’s tourism, culture, MICE, events and cruise experiences suitable for the Saudi market across a number of upcoming exhibitions, roadshows, and events.