APPLEBEE’S has opened its 22nd branch in Saudi Arabia and 7th in Jeddah at Thaliya Street.

The new branch has already attracted a number of visitors because of its ambiance, which is in tune with current trends.

Tarfeeh (franchisee of Applebee’s Saudi Arabia) was established in 1996 and is a fully owned company of SEDCO (Saudi Economic Development Company), a Saudi business conglomerate with a global presence.

Tarfeeh runs three international restaurant chains — Applebee’s (world’s largest American casual dining chain), Romano’s Macaroni Grill (US based Italian casual dining), and Ocean Basket (largest seafood chain of South Africa). Tarfeeh also has one local brand, called China Gate, which serves Chinese food and is a fast-casual dining restaurant.

Applebee’s opened its first branch in Saudi Arabia in 2003. One of the major goals was to provide a unique experience to the customers when it comes to American cuisine.

It serves different kinds of sizzling steaks, fajitas and a variety of dishes for children, in addition to a selection of desserts and beverages.

All Applebee’s restaurants have a friendly and family-fun atmosphere with exciting menus to suit all ages and groups with great emphasis on freshness and quality. Visitors can spend quality time with their family and friends or have social gatherings.

Applebee’s restaurants have recently launched a campaign for ribs lovers. It also has lunch and dinner offers throughout the week and special meals for children. — SG