TAAJEER Group and SAIC Motor have confirmed the appointment of Taajeer Group as its distribution partner in Saudi Arabia. The announcement comes after the agreement was signed between Dr. Saleh Malaika, chairman of Taajeer Group, and Mat Lei, vice president SAIC Motor International, in the presence of the Managing Director and group CEO Omar Hendi, and the chief operating officer Hazm Jamjoom, accompanied by the General Manager of SAIC Middle East Tom Lee.

This underlines SAIC Motor’s ambitious plans for the region, which will see models from the famous British car brand, MG Motors, go on sale in the country from early November 2017. This year SAIC Motor, MG’s parent company, was listed in the Forbes Fortune 500 list for the 13th consecutive year, ranking No 41 overall and 7th amongst all global automakers — the highest ever ranking for SAIC Motor.

With global sales revenues of $113.86 billion last year the company is investing heavily in the MG brand. This year will see the introduction of two brand new models for the Middle East – the ZS and RX – as well as a refreshed new design for the GS model.

SAIC's affiliated vehicle companies include SAIC Motor Passenger Vehicle Branch, SAIC Motor Commercial Vehicle Co, Shanghai Volkswagen, SAIC-GM, Shanghai General Motors Wuling (SGMW), NAVECO, SAIC-IVECO Hongyan and Shanghai Sunwin Bus Corp (SUNWIN).

On the partnership, Lei said “Taajeer Group was the natural choice for us as a retail partner in Saudi Arabia; the automotive knowledge they possess, and quality and efficiency of their service and they offer, is unrivalled. We are experiencing positive growth globally, and view Saudi Arabia as a very important market for MG. Together with Taajeer we are dedicated to delivering the highest levels of customer satisfaction through our innovative product range and customer experience.”

Dr. Saleh Malaika highlighted that this step and commitment was made after intensive study of the Saudi market and how accepted and absorbed the new brand which contains great product specifications and high standards to compete with all other brands in the market. He added: “Taajeer Group chose the MG brand as an extension for its automobile sector and expanding services. Hence the continuation of the group in achieving many successes at the local and regional level.”

Taajeer Auto Finance the right arm for the group was founded in 1997, to finance all types of cars. In the year 2013 the company began investment and entering into new areas in the Auto sector with the aim of providing integrated solutions for this sector.

It has investments in after sales services (maintenance, body & paint, auto parts) and opened multi brand showrooms under the name (Motor Souq) to sell all types of new and used cars as well as investment in the daily rental sector and operating leasing under the name Al Khaeejiah Company (PRIMO) and still looking to provide the best services for this vital sector, both at the Economical and consumer level. — SG