MAHMOOD Saleh Abbar Company, the approved agent of Casio computer products in the Kingdom of Saudi Arabia, has launched the latest Casio sale outlet “Casio Store” in Dammam City last Sept. 21. The new store located in King Saud Street at the Queen Building has been designed in 160 Sq.m area according to latest decors dedicated by the company to its showrooms kingdom-wide. The launch ceremony witnessed the presence of a large number of clients, distributors, shoppers in the presence of Ayman Kamil Tawfiq, assistant director general for Casio affairs in Mahmood Saleh Abbar Company.

Ayman said: “This store is the first Casio Store in Dammam”, indicating its importance in the Eastern Province to become an example for marketing Casio watches with all of its kinds and the active presence in this market. He commended at the same time the solid trade relationship and strategic partnership of Casio and Mahmood Saleh Abbar Company for more than four decades, which helped in achieving the desired success and mutual interests in the business arena in the kingdom.

He further said: ”The launch of this showroom comes in the framework of a series of outlets intended to be launched in Riyadh City (Flagio Commercial Center, Kingdom Tower) and Abha City (Al Rashed Commercial Center), so that these outlets become points of communication with clients and create marketing channels to attract shoppers and enhance the promotional activity and strengthen the brand name specially G-Shock and shock resisting watches as the outlets include a great range of the latest Casio technology products such as G-Shock, Baby-G and others.. These locations have been selected carefully to be in places of privacy and distinction in the most important commercial centers in the Kingdom. — SG