LANDMARK Arabia, the Middle East’s leading retail and hospitality conglomerate, has launched SADAD for its Saudi Arabian customers. Shoppers in the Kingdom can now use this secure and convenient digital payment method to pay for their online purchases electronically from their SADAD account in a few easy steps. This thoughtful feature is available on HomeCentre.com, Centrepointstores.com, SplashFashions.com, MaxFashion.com, BabyshopStores.com, ShoeMartStores.com and LifestyleShops.com, as well as their iPhone and Android apps.

“We’re thrilled to announce the launch of SADAD as a new form of online payments on our brand sites and apps,” said Savitar Jagtiani, Chief Digital Officer, Landmark Group. “We understand how important SADAD is for our millions of Saudi customers as their gateway for electronic bill payments. In addition to paying by cash, debit cards, credit cards and Shukran loyalty points, paying by SADAD is now another safe, simple and convenient way to shop our brands online.”

To pay using SADAD, customers simply need to create a SADAD account and load it with money from their bank account. Once this is done, customers can shop any product from one of the brand sites or apps and select SADAD from the payment options available during checkout. Shoppers will then be redirected to their SADAD sign-in page where they can enter their SADAD username and password and proceed to pay for their order.

SADAD is one of Saudi Arabia’s most trusted payment systems and it was a priority for the Group to integrate it at the earliest. Following its online brand launches in July and August 2017, a multi-disciplinary team within the Group’s Web Team worked to make launching SADAD a reality. Now, less than three months later, their efforts have come to fruition and customers can make cashless and cardless payments securely and easily.

SADAD was established in 2004 by the Saudi Arabian Monetary Agency (SAMA), as a way for customers to pay their bills digitally. In 2016, SAMA launched SADAD Account, which is a secure online payment option designed especially for online shopping. At the moment, 12 leading banks in Saudi Arabia offer the facility to set up a SADAD account. These include National Commercial Bank (NCB), Samba Financial Group, Riyad Bank, Saudi British Bank (SABB), AlJazira Bank, Al Rajhi Bank, Arab National Bank (ANB), Saudi Investment Bank (SAIB), Banque Saudi Fransi,Alawwal Bank, Alinma Bank and Bank Albilad.

Customers on Landmark Arabia’s shopping sites and apps can also pay by Cash on Delivery, Credit Cards, Debit Cards and Shukrans. — SG