FAWAZ Abdulaziz Al Hokair Co, a leading company in the retail sector, opened ‘Aleph’, its first and the biggest in Saudi Arabia for Apple products and accessories in Nakheel Mall, Riyadh.

The trade agreement concluded between Fawaz Al Hokair Co and Apple, the manufacturer of iPhones, iPads, MacBooks and other prodcuts, enables Fawaz Al Hokair Co. to market, service and provide after sales services for Apple products in the Saudi market from the Aleph stores.

Fawaz Al Hokair Co. will open additional stores in the Kingdom as part of the agreed expansion plan which includes Al Hamra Mall in Riyadh and Al Yasmeen Mall in Jeddah before the end of this year. The plan also includes stores in most cities of the Kingdom, which will allow Al Hokair Co. to provide fast direct client and after sales services to customers and a better and more advanced experience to customers using Apple products.

Aleph will also provide after sales services provided by professional engineers and technicians trained and qualified by Apple.

Fawaz Al Hokair Co. is a Saudi joint stock company listed on the Saudi stock market, established in Riyadh in 1990 and has exclusive rights for more than 80 brands, including Zara, Massimo Dutti, Zara Home, Bershka, Pull and Bear, Stradivarius, Oysho, Lefties and others, through 2,000 shops in 15 countries. — SG