BUSINESS

Home Centre’s latest catalog puts the joy into homemaking

November 07, 2017

HOME Centre, the largest home retailer in the Middle East, has launched its much-awaited catalog. Featuring a broad range of new trends and ideas, this 108-page catalog fulfils Home Centre’s promise of inspiring beautiful homes, enabling customers to find the joy of homemaking.

Designed to appeal to Home Centre’s diverse client base and offer a melange of vibrant furniture and home accessory solutions to live, dine, relax and play, the catalog caters to every style and budget, helping customers create spaces they can call their own.

Introducing over 1,100 new products, the catalog depicts 3 key themes - Inspired by Nature, Indian Sojourn and Geomatrix, to weave harmony into homes. Inspired by Nature, comprising the Springfield and Lexington collections is about bringing the outdoors in and making nature a key feature in interior decoration. Indian Sojourn’s Taj and Indiana collections take their inspiration from Indian design trends, featuring vibrant colour palettes with modernised prints and patterns while Geomatrix’s Mystique collection boasts of impactful graphics and futuristic designs played against the palette of monochromes.

Home Centre’s expanded offering includes 6 modular solutions this year such as Stellar day bed, Spazio storage units, Infinity wardrobe, Bradley bedroom and the in-house designed Eterno sofas & cabinetry and Kidit to perfectly suit customers’ space and personalities.

In addition to exquisite classic accents for those seeking a glamourous feel, the catalog presents a wide variety of value options for those looking for affordable home solutions and maximum functionality. The newly introduced Ready Rooms concept allows shoppers to purchase the complete set of furniture and home accessories from the catalog at a packaged price.

Reiterating its commitment to ensuring value and savings, Home Centre is offering customers up to five-year warranty upon purchasing furniture and up to two-year warranty on home accessories. The new catalog also reinforces the brand’s focus on durability, internationally sourced materials and special features that ensure best-in-class product quality.

This year, Home Centre has also amplified engagement with customers on its digital platforms. A fully digitised version of the catalog is shoppable online, featuring interactive elements, a mobile responsive design and informative embedded videos. The brand has also launched Augmented Reality on the iPhone app’s newest operating system, iOS 11 to offer a richer and more useful shopping experience. This exciting feature allows shoppers to virtually preview furniture in their homes, view dimensions, see how products look from different angles and share photos with friends and family. The catalog will be available across all Home Centre stores, on the mobile application as well as online on www.homecentre.com, November onwards. — SG


November 07, 2017
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