JEDDAH — Bentley Motors has announced that it has entered into a new partnership with SAMACO, one of Saudi Arabia’s leading automotive companies, to provide sales and after-sales services across the Kingdom.

The announcement was made at an event at Laylaty Hall in Jeddah hosted by Stephen Reynolds, Regional Director, Middle East and Asia Pacific for Bentley Motors, and Sheikh Mohammed Wajih Sharbatly, CEO of Al Nahla Group.

Guests at the event were also among the first to see the eagerly anticipated all-new Bentley Continental GT as it made its national debut in Saudi Arabia. The all-new Continental GT is the third generation of the iconic luxurious Grand Tourer and is now available to order across the Middle East.

The partnership between Bentley and SAMACO is active with immediate effect. Customers are able to access the team of Bentley sales and after-sales personnel, through a dedicated concierge facility. By the end of 2017, the first dedicated Bentley showroom will open its doors.

Stephen Reynolds said: “Bentley has an extremely exciting future in Saudi Arabia, which has long been one of our most important markets. Partnering with SAMACO is a natural choice, allowing us to benefit from their extensive experience to engage with new customers and offer Bentley owners the highest standard of customer service.”

With over 30 years’ experience as partner to the VW Group, including brands like Audi and Porsche, SAMACO has extensive experience of the luxury car market and is ideally placed to increase Bentley’s presence across the Kingdom. Most importantly, SAMACO delivers the standard of customer service that Bentley customers expect.

Meanwhile, Sheikh Mohammed Wajih Sharbatly, CEO of Al Nahla Group, said: “Today is a special day for SAMACO, where it witnesses Bentley, the luxurious automotive brand, joining up with SAMACO. Please allow me to welcome Bentley delegation, headed by Stephen Reynolds, Regional Director, Middle East and Asia Pacific for Bentley Motors, who has joined us here today specially to share this outstanding occasion. We trust that the new relationship with Bentley will develop a long-term strategic partnership, and be in the best interest of our clients.”

Saudi Arabia and the wider Middle East are key markets for Bentley Motors. The Kingdom is ranked among the best-selling markets for the luxury automotive brand worldwide, and is one of the most important markets in the Middle East.

The brand’s Bentayga luxury SUV has proved particularly popular across the region since its launch two years ago, whilst the all-new Continental GT is set to continue the model’s success story across the region. Bentley’s four-door Flying Spur and flagship Mulsanne models are renowned for delivering the ultimate combination of performance, comfort and luxury. — SG