Saudi Gazette

Ever spent hours looking for an outfit, shoes or accessories you saw someone wearing on Instagram? Now you no longer have to ask anyone or shop around for hours looking for it. Just download ScreenShop, an app by a New York-based startup called Craze, and take a screenshot of the outfit you like. The app will transport it automatically and give you several different options and similar styles you can choose from at a range of price points that fit your budget. And just like that, you’re done.

Imagine Shazam for fashion. All you have to do is take a picture and the app will tell you how to get it. With $4.5 million in funding from the company’s co-founders and private equity firms, the creators worked with Kim Kardashian West who helped develop the shopping concept behind the app over the last year. The company partnered with Kanye West’s Yeezy, TopShop, ASOS, Boohoo.com, Forever 21 and Saks Fifth Avenue.

“Sometimes, people are not willing to share and browsing online can be exhausting especially when you don’t get what you’re looking for,” Salwa Ahmad, a luxury buyer in Jeddah told Saudi Gazette. “It is so hard to buy pieces that aren’t sold in physical stores here and we don’t know where they would even be available. This app thinks of all these things and honestly it is like magic. You want it and you find it. This app is the answer to all your problems,” Faisal Abbas, a fashion blogger in Riyadh said. Kim, who is an adviser on the app revealed the app on her Instagram page on Tuesday. “I’m always looking for the next thing in technology. Just being able to seamlessly convert any screenshot into an instant digital fashion store, the concept of that is just so fascinating,” Kim said.

Screenshop patented a workflow using artificial intelligence to identify clothing and accessories in a photo and search 10 million products in its database from around 460 brand partners to find similar products. Screenshop’s market research found that social networks like Snapchat and Instagram have difficulty converting popular posts into sales. According to the company’s market research, out of a total 1.8 million followers shared by the study’s influencers, only around 30,000 clicked on the post’s links to products and only 1% clicked to make a purchase. The app aims to capitalize on online shopping by speeding up the process and offering solutions to changing consumer behaviors.

You can download the Screenshop app from the App Store.

For more information, visit www.screenshopit.com