RUBAIYAT Department Store in Jeddah is celebrating the latest addition to its range of ladies luxury designer labels with a pop-up event to launch the trendsetting Phillip Lim brand.

Rubaiyat is excited about bringing this internationally popular designer brand to Jeddah where it will be welcomed by fashionistas for whom 3.1 Phillip Lim provides an approachable designer experience with beautiful everyday classics that have a cool, easy, chic look which embodies youthful elegance and advocates personal style. 3.1 Phillip Lim is for teens and ladies who are looking for a luxury contemporary designer at affordable prices.

Exclusive to Rubaiyat in the Kingdom of Saudi Arabia, the Phillip Lim brand makes its debut in Jeddah with the Autumn/Winter 2017 collection, which is all about a new romanticism with the accent on color.

A refinement that’s a bit classic in attitude, but imparts a sense of individual style, without looking or feeling forced, a style that is confident, chic, and most of all, effortless.

Founded in 2005, the Phillip Lim brand was immediately recognized as a pioneering force in the fashion industry. Today the brand is available in over 500 boutiques and department stores across 50 countries, with flagship stores in New York, Los Angeles, Miami, and London and 3.1 Phillip Lim boutiques throughout Asia.

Located in Stars Avenue, Jeddah, Rubaiyat Ladies Department Store offers a range of more than 350 luxury brands including over 80 ready-to-wear, swimwear designer labels, footwear, accessories and exclusive fragrances all under one roof, making it a favorite destination of Jeddah’s fashion loving ladies who enjoy the ultimate luxury shopping experience in a private environment attended by experienced and knowledgeable fashion advisors. – SG