RIYADH — El-Ajou Group Trading Company has signed a strategic partnership with Ricoh International, the world's leader in offering advanced printing solutions. The company aims to enhance its role in offering state-of-the-art printing technologies, MPS printing services, and the highest quality audio and video solutions for its public and private customers all over the Kingdom.
The agreement was signed by El-Ajou Group Trading Company at the Movenpick Hotel in Riyadh, in the presence of the CEO and Vice Chairman of El-Ajou Group, Sheikh Maher Abdul Ghani El-Ajou, David Mills, CEO of Ricoh Europe, Henning Rudbech, CEO of Ricoh Emerging Markets, Hussein Shehab, CEO of Ricoh Middle East, a number of officials from both parties, businessmen, and interested figures in the printing sector.
Sheikh Maher Abdul Ghani El-Ajou said “the signing of such a strategic partnership supports our company's ambitious plans aimed to serve the Saudi market and to keep abreast of the tremendous development witnessed by our Kingdom under the leadership of the Custodian of the Two Holy Mosques King Salman Bin Abdul Aziz and Crown Prince Mohammed Bin Salman Bin Abdul Aziz, and the vision of the Kingdom of 2030, which is seen as our vision and our path towards boosting the development of our beloved homeland.”
He also stressed on the importance of the partnership to continue the success and progress that El Ajou Group has achieved over 55 years of experience in the Saudi market. “The agreement is made to meet our customers’ increasing aspirations to obtain the best of the modern products in the field of printing services and after sale services. This comes in consideration that the Saudi market is witnessing a remarkable growth in the printing sector where the size of the market is estimated at $ 2.3 billion per annum” Sheikh Maher said.
Hussein Shehab, CEO of Ricoh Middle East, said: “This agreement comes as recognition of the importance of El-Ajou Group Trading Company and its keenness to provide the latest printing tools to all customers around the Kingdom. The agreement is considered as part of Ricoh’s strategy to expand in the Saudi market, the largest market in the Middle East where a high demand of extra innovative printing solutions is found. Ricoh is keen to deliver the latest technology in the field.”
At the agreement signing ceremony, a review of Ricoh's new and innovative printers were displayed, they received great acclaim from the audience who expressed their admiration for these modern and advanced printers which the customers need. The attendees remarked that these printers will make a major leap in the printing industry in the Kingdom. — SG
