Sony introduces wireless noise cancelling headphones

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SONY Middle East & Africa introduced in Saudi Arabia its new range of Wireless Noise Cancelling headphones in three style variations – the headband style WH-1000XM2, the behind-the-neck style WI-1000X, and the truly wireless WF-1000X. Sony also unveiled a 1.7m tall High Power Audio System MHC-V90DW which is massive, in terms of size, quality, features, lighting and sound. The products have already won industry acclaim globally and are set to take the Middle East market by storm.

Taro Kimura, Managing Director of Sony Middle East and Africa, said: “We are launching today very diverse products that cater to two ends of the audio entertainment spectrum. We have new industry leading Wireless Noise Cancelling headphones for personal use and a very big and very loud Hi-Fi system to light up any party. What is common among these products is innovative smart technologies that can customise the audio experience and meet the lifestyle and expectations of the customers of today.” He added “these new introductions in the personal and home audio categories will help consolidate Sony leadership in the audio business and achieve a growth of 28% over last year.”

New “Smart Noise Cancelling” 1000X Series

The star of the show is the truly wireless style WF-1000X, completely free of wires and fitting snugly in your ear while incorporating industry-leading Wireless Noise Cancelling technology. WH-1000XM2 are the new headband-style premium NC headphones, offering multiple new features and exceptional battery life, for a deeper, longer listening experience and more options to tailor the sound to your environment. The behind-the-neck style WI-1000X is designed for the practical and smart commuter, who likes to listen in silence while travelling.

Using the new "Sony | Headphones Connect” app with the new 1000X headphone series allows for more flexibility in customizing how users want the headphones to adjust to their surroundings. The world’s first activity recognition ‘Adaptive Sound Control’ feature offers Wireless Noise Cancelling and ambient sound preferences to suit different environments. This smart listening experience is realized by Sony’s integrated technology called Sense Engine, designed to provide a personalized experience for every single sound, including music and ambient sound, tailored to individual needs.

With the WH-1000XM2 and WI-1000X you also get the world’s first ‘Atmospheric Pressure Optimising’3 feature that uses sensors to detect the air pressure around you and optimize the Wireless Noise Cancelling accordingly. Additionally, an equalizer allows you to tailor the soundscape further to your personal preference. These smart listening experiences are also realised by Sony’s Sense Engine.

The innovative and minimal design lets you place the stylish WF-1000X buds comfortably in your ears, tune in to your music, and tune out of the real world. Having no wires whatsoever frees you to go about your business in a simple and seamless manner.

With a 6mm driver, the sound from these headphones is dynamic despite their miniscule size. As soon as you take them out of the case these headphones automatically power on and connect to the last device they were paired with – pop them in your ears and you are ready to go.

Charge the WF-1000X in the sleekly designed charging case for up to 9 hours of usage. With the WF-1000X you get true wearing comfort, functional beauty and sound that stays connected wherever you are.

Benefitting from all the award-winning features of the MDR-1000X and bringing even more to the table, the WH-1000XM2 does not disappoint with the best Wireless Noise Cancelling technology combined with unique Ambient Sound mode, Personal NC Optimizer and Quick Attention mode in this around-ear style.

If you are a frequent flyer then the new Atmospheric Pressure Optimising3 feature that analyses your surrounding atmospheric pressure and improves the NC performance will make a difference to the comfort of your flight.

Enhanced to last 40 hours with an audio cable, or 30 hours wirelessly, the Quick Charge function gains 70 mins of battery life with just 10 minutes of charging, so you can use your 1000XM2 wherever you are, whether that be flying across the sky or on your commute to work. — SG


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