BUSINESS

Longines launches special edition to mark its 185th anniversary

December 10, 2017

FOUNDED in Saint-Imier in 1832, the Swiss watch brand Longines celebrates its 185th anniversary this year. As a celebration and a tribute to its customers in the Middle East, Longines is launching a very special edition numbered and limited to 185 pieces. Based on a Heritage honey-colored model re-edition of a timepiece from 1918, this watch displays Arabic numerals such as those used in the Middle East.

As a tribute to its long watchmaking tradition, the Swiss brand Longines loves to reissue some of the iconic pieces that have enhanced its profile throughout its existence. This 1918 model draws its inspiration from the rich history of the brand with the winged hourglass and echoes the first bracelet-chronographs created by Longines. As with the latter, this timepiece features a dial also found on pocket watches from this period, but with Arabic numerals instead of the European ones found in the original model. Its vintage aesthetic and refined fabrication will entice admirers of fine watchmaking.

Blued steel and honey-colored varnish impart character to hands that stand out on a white-lacquered polished dial, which mark the hours and minutes on this reissued model. The small

second hand at 6 o’clock adds dimension and contrast to the dial with its Longines’ blue color. The honey color can also be found on the large Arabic numerals painted on the dial, providing this emblematic early 20th century timepiece with a remarkably successful balance.

This refined model is limited to 185 pieces and each model is numbered on the caseback. Measuring 41 mm, it houses an L615 automatic winding mechanical caliber. To complete the set, a honey-colored alligator strap echoes the dominant color of the dial harmoniously.

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries. — SG


December 10, 2017
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