JEDDAH — Through its notable participation in the Saudi International Motor Show (SIMS) 2017 in Jeddah, Abdul Latif Jameel Motors has revealed several of its latest 2018 Toyota models, in addition to unveiling the 2018 Toyota Camry prior to launching it in the Saudi market next year.

During his speech at the opening ceremony of Toyota’s booth in SIMS, Eng. Hany Ubaid, director of SUVs at Abdul Latif Jameel Motors, expressed his happiness to be participating in this special event, which “constitutes an important platform for presenting Toyota’s latest and most innovative products in the field of transportation.”

Ubaid added: “We at Abdul Latif Jameel Motors and Toyota are working together to develop and provide safer, more advanced vehicles for the Saudi market. This year, we chose to unveil the new generation of the 2018 Toyota Camry, one of the most popular vehicles in the Saudi market.”

Toyota’s booth witnessed a number of notable events, including revealing the all-new 2018 Toyota Camry. The Camry now offers a more distinctive shape with its extensive renewal, which coincides with the 35th anniversary of its commercial launch and marks 24 years since its introduction to the Saudi market. The unique 2018 Toyota Camry still catches the eyes of drivers in the Kingdom with the upcoming launch of the eighth generation Camry in the Saudi market by the beginning of 2018. The new generation of Camry has been completely renewed and built using the new TNGA platform, which was innovated to “produce better vehicles in performance and technology.” The three power systems have also been refurbished, as well as the eight-speed automatic transmission with the four-cylinder and V6 engines. The hybrid models, on the other hand, contain lithium batteries. The new Camry offers a profound experience that transcends the value of numbers and gives its driver feelings of excitement and enthusiasm just upon touching it, glancing at it, or –of course– driving it.

The Toyota booth also showcased the new D-4D technology diesel engine, which includes a number of innovations that decrease harmful emissions and ensure more power and efficiency to provide an exceptional driving experience on various roads or terrains. This reaffirms Toyota’s passion for innovating and developing alternative fuel technologies while maintaining the specifications and premium driving experience required by Toyota drivers.

Also shown at SIMS was the distinct Toyota hybrid technology represented by Toyota Prius, which still attracts the attention of Saudi drivers as an innovative, highly efficient hybrid model. Hybrid models combine two power sources: an electric motor and an engine, which substantially improves fuel efficiency and environmental friendliness by decreasing harmful emissions and fuel spending.

In a special celebration of the royal decree allowing women to drive as of mid-2018, Abdul Latif Jameel Motors created a special section in the Toyota booth solely dedicated to women. On display in the section was its new advertisement about enabling women to drive, entitled “Your Place is Safe.” The advertisement, which was done in cooperation with Saudi artist Hiba Farhat, received a lot of attention from visitors. Ladies were introduced to the most important information a woman needs to know when selecting the right car for her needs, in addition to experiencing a simulation of driving conditions at a special room in the women’s section.

The renowned relationship between Toyota and Abdul Latif Jameel Motors was established more than half a century ago, and has grown to become one of the remarkable automotive forces in the Kingdom. Abdul Latif Jameel Motors is also one of the largest independent certified Toyota dealers in the world. Under its principle of putting the guest first and its commitment to achieving excellence in all it has to offer, Abdul Latif Jameel Motors supports the widespread use of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers strategically located around the Kingdom to provide peace of mind for their guests, wherever they may be. — SG