BUSINESS

Shop Bahrain Fest is in full swing

BETA-organized 4th edition festival in line with ‘Ours, Yours’ strategy

January 26, 2018

Saudi Gazette report

BAHRAIN’s 30-day nationwide Festival, Shop Bahrain, is in full swing with the fourth edition of the largest shopping festival in the kingdom that began on Jan. 11 and runs till Feb. 10, drawing people from the Gulf and other region. Following the success of the previous editions and run in-line with the Bahrain Tourism and Exhibitions Authority long-term strategy ‘Ours. Yours’ that aims to attract visitors from the neighboring GCC countries and around the world as well as promote the kingdom as an ideal and accessible family destination which contributes towards the national economy, the event is organized by Bahrain Tourism and Exhibitions Authority in partnership with stakeholders from the public and private sectors.

Under the aegis of the Minister of Industry, Commerce and Tourism Zayed Bin Rashid Al Zayani, the Bahrain Shopping Festival ‘Shop Bahrain’ was launched from the heart of the ‘Festival City’ located at Bahrain Bay. The inauguration was held in the presence of the Chief Executive Officer of Bahrain Tourism and Exhibitions Authority (BTEA Shaikh Khaled Bin Humood Al Khalifa, ‘Shop Bahrain’ organizing committee, representatives from the BTEA, Shop Bahrain’s partners alongside members of the media, as well as local and regional social media influencers.

The Festival is organized by BTEA in cooperation with partners from the public and private sectors such as Tamkeen, VIVA Bahrain, YK Al Moayyed and Gulf Air.

Al Zayani, at the inauguration, said: “We are delighted to launch the new edition of ‘Shop Bahrain’ that aims to showcase the Kingdom’s three main sectors: tourism, retail, and food. Furthermore, the festival also aims to promote the kingdom as an accessible family destination, offering fun-filled activities and promotions that suit the entire family regionally.”

Commenting on the launch, the CEO of BTEA Shaikh Khaled Bin Humood Al Khalifa added: “We are keen to host the fourth edition of ‘Shop Bahrain’ as part of BTEA’s calendar of events for 2018. Hosting this event comes in-line with BTEA’s long term strategy ‘Ours. Yours’ that contributes to the kingdom’s Economic Vision 2030. Moreover, the largest family event in the Kingdom comes as part of BTEA’s ongoing efforts towards strengthening the tourism sector, supporting the kingdom’s sustainable development plans, as well as uplifting its position among the neighboring countries.”

The ‘Festival City’ is considered one of the main events of ‘Shop Bahrain’ and will continue till Jan. 27. The family-oriented event features a wide range of exciting activities, live performances, and carnival games, win valuable prizes, shop at the outdoor market, and indulge in delicious food. The Festival City also features a lineup of daily live performances including live musical bands for the visitors to enjoy.

‘Shop Bahrain’ also offers a fun-filled schedule of entertaining activities for the family and a chance to win valuable prizes. The Festival organizers also held a GCC roadshow in Saudi Arabia and Kuwait in order to promote the Festival and increase the number of tourists coming to Bahrain.

Commenting on the launch ‘Shop Bahrain’ Director, Yousef Alkhan said: “We are excited on the return of the ‘Festival City’ the largest and most successful event during ‘Shop Bahrain’ offering a unique family-fun experience as it includes numerous fun-filled activities that are suitable for the Bahraini and GCC families. We also expect a great influx of visitors as the Festival coincides with the local and GCC vacations.”

‘Shop Bahrain’ featured the return of the ‘Taste Tour’ that included more than 40 participating restaurants. Participants will be able to sample dishes, and they will also have the opportunity to win a Nissan Patrol as part of the ‘Taste Tour’ raffle draw. Shop Bahrain includes a fun-filled schedule of entertaining activities at the participating shopping malls and hotels. Shoppers will be enrolled in the Festival’s loyalty system when purchasing directly from any participating outlet and partner allowing them to win a wide range of prizes including one of the 20 cars and over 80,000 instant valuable prizes.

The authorities in Bahrain have also recently eased the process and procedure of obtaining a visa to the kingdom, including visas for tourists and businessmen along with the residents of the Gulf countries. Nationals from over 113 countries can now obtain a visa via the eVisa website (www.evisa.gov.bh) and nationals from 66 countries can obtain a visa upon arrival at the Bahrain International Airport.

Shop Bahrain comes in line with the kingdom’s historic position; further cementing its role as a regional commercial hub due to its strategic location. The government of Bahrain has streamlined its efforts to attract foreign investment which has resulted in the availability of many international brands and malls in the Kingdom.


January 26, 2018
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