LG has opened up new horizons in the futuristic world of home entertainment by introducing innovative products. LG OLED TV, the most intelligent platform of LG's future innovations, has made life and well-being smarter than ever before. LG Electronics recently announced the start of a new era with the real-world viewing and interactive experiences that have dramatically changed the way television is viewed around the world.

LG's innovation has resulted in saving customers a lot of time and money, while transporting them virtually to wherever they want to be, through the LG OLED TV. This TV serves as a smart platform and presents itself as a host of content that meets the needs and demands of the consumers. The experience is further enhanced by the possibility of interconnecting various devices such as smartphones, smart robots, and even LG home appliances, which are seamlessly connected to each other in order to make life more comfortable.

Belal Al Shanqiti, Marketing & Communication Manager at LG Electronics Saudi Arabia, said: “It happens very often that people are troubled by the fact that they missed content due to time zone, especially when sports tournaments like Olympics coincide with film festivals with exactly same broadcast times, leaving viewers in a state of dilemma and anxiety. But today, with LG's customized content, viewers need not worry while they are away due to work or other priorities, as they can easily find what they have missed and enjoy the realistic viewing experience with bolder colors and unparalleled image quality.”

LG's Smart TVs features smart functions in addition to its main functions. They also serve as smart home hubs to enable control of other smart household products like robotic vacuum cleaners, air conditioners, air purifiers, smart lights, smart speakers and many other devices that connect to the TV wirelessly via Wi-Fi or Bluetooth.

He added: "LG OLEDs stand out in this new era of home viewing experiences, in terms of wider viewing angles and fast motion processing, enabling friends and family to watch the content without worrying about finding the right seat. When it comes to sports tournaments, especially that it is a main attractions for a large segment of TV viewing audience in Saudi Arabia, everyone can enjoy their favourite games at their convenience and enjoy their daily life without distress or anxiety.”

LG Smart TVs come equipped with a revolutionary webOS platform which enables instant access to a wide range of content from live to popular broadcast services easier than ever. The remote control features quick access buttons to help users identify their favorite content, as well as a Magic Link that simplifies search by aligning content on the screen. The other great features include the Miracast Overlay, which displays both TV and mobile content on the screen at the same time.

The increase in size of smart phone screens such as the LG G6 and V30, in addition to high speed Internet, LG's decision to support two broad dynamic fields will allow viewers to access as much visual content as possible, which is widely available in HDR quality. Viewers can also enjoy high image quality and vivid colors in their favorite programs and shows on Netflix, Amazon and other applications, in addition to the 18:9 aspect ratio content that will provide a cinematic experience for LG smartphones. — SG