JEDDAH— Always first, different and unique, Hublot watch comes back this year with its first novelties for 2018, a varied collection ranging from new Big Bang models to timeless, stylish and artistic Classic Fusions. For the third consecutive year, the brand showcases its novelties through its roadshow in the Middle East, with recently appointed Regional Director Hublot Middle East and Africa David Tedeschi presenting the new watches to Hublotistas and press members in the region. In Riyadh and Jeddah, David Tedeschi joined Mohammed Saddik Attar, CEO Attar United Company in hosting the highly anticipated yearly happening.

The two-part event took place in Riyadh and Jeddah with members of the press discovering the watches in a calm and friendly ambiance. The star of the new collection, the Big Bang Unico Golf, in partnership with world #1 Golfer Dustin Johnson, is dedicated to the ultimate precision sport – golf. Hublot designed, developed, manufactured and assembled a module to equip its new UNICO movement with a function specifically created for golf, allowing golfers to seamlessly calculate their score whilst on course.

A first in Hublot’s range for ladies, the Big Bang One-Click 39mm takes on sapphire, with the elegant, modern, understated and irresistible Big Bang One-Click Sapphire! Confirming that beauty truly comes from within, the watch is cut from white, pink or blue sapphire, and dons an interchangeable rubber strap to suit any occasion and any look.

In the same spirit of transparency, the Big Bang Unico Sapphire Galaxy 45mm was inspired by the billions of stars found in the solar system. On the bezel, amethysts and sapphires in rose, orange, fuchsia and different shades of blue evoke the Milky Way with its constellation of stars.

Forged in blue ceramic, the Big Bang Meca-10 Blue Ceramic opens to a bluish skeleton mechanism and comes with a rubber strap in the same royal color. The modern and distinctive watch emulates the company's defining “Art of Fusion” concept in combining elements that ordinarily never appear together. The case, bezel and folding clasp are made of high-tech ceramic with high temperature sintering. Very hard and solid, yet lighter than steel, it resists scratches and ageing.

In 2012, Hublot launched its collaboration with Ferrari with the iconic Big Bang Ferrari, presented in a ground-breaking and patented alloy, Magic Gold. The brand relaunches this year the Big Bang Ferrari Magic Gold Ferrari in its new design, in honor of both its immutable partnership with Ferrari, and what is considered as the world’s most resistant and hard metal.

The Classic Fusion AeroFusion Chronograph Orlinski perfectly shows how “Hublot Loves Art”; Hublot and French artist Richard Orlinski combined their know-how to create a work of art which shows time and brings to life the artist's graphic universe. The watch features a brand-new design playing with angles and reflections. Ridges and facets on the watch reflect each other, from case to bezel, push buttons to hands.

The timeless Classic Fusion Ceramic Integrated Bracelet, a must-have collection with the Hublot insignia, now incorporates a black ceramic bracelet. Available in chronograph or three-hand date mode with a matt black or glossy blue dial, this unisex “Art of Fusion” icon has the laid-back style of a perfectly designed classic.

Four collections, including one for women, have been created from the partnership that combines the innovative approach of Lapo Elkann with the watchmaking and technological expertise of the Hublot Manufacture. For 2018, the stylish Hublot Classic Fusion Italia Independent has been given a sporty twist with the addition of a chronograph movement to three different limited editions. All three Classic Fusion Chronograph Italia Independent sport exquisite fabrics chosen from the archives of the legendary Italian tailor Rubinacci. — SG