DUBAI — Continental Investments launched their newest project, Rukan Residence, which offers upscale living in Dubai inspired while taking inspiration from the culture of the UAE. This was during a ceremony, which took place Sunday night in Armani Hotel, Burj Khalifa, under the slogan “Breathe the aroma of life”. Businessmen, officials from the public and private sector, some elites from the media, artists and social media practitioners attended the launch ceremony.

The one billion dirham project in Dubai Land reflects the increase in demand in the real estate sector in Dubai by investors and end users. It also demonstrates the diversity of urban landscape, culture and civilization in Dubai. These factors prompted Landmark Sabbour, which is based in Cairo, to enter the Emirati market by forming Continental Investments in 2011. The new company aims to develop the real estate while maintaining the Arabic identity.

Rukan Residence is considered the second real estate development project in Dubai. This new project is located next to the Arabian Ranches project, top shopping centers, golf courses and entertainment facilities. About 70 percent of the project is allocated for public open areas and green landscape to give a calm environment. The project includes a completely serviced residential complex made up of villas, town houses, twin houses, studios and luxury apartments in various areas. In addition, there will be a commercial area consisting of retail space, special places for having a walk, entertainment facilities, which include tennis courts, sports club, special routes for running and cycling, a nursery and a mosque.

Ahmad Sabbour, the CEO of Continental Investments, said during the ceremony: “It is my pleasure to reveal the details of Rukan Residence project which celebrates the cultural diversity. The 2.6 million-square-foot project reflects the increase in demand in the real estate sector in Dubai. The retail spaces, entertainment facilities and homes are surrounded by green areas with designs that reflect our main priority: that residents experience a positive and inspiring environment with strong humanitarian values. We are confident in the ability of Dubai's market ability to draw to foreign investment, providing returns that are from the top regionally.”

He added that choosing the location of Rukan Residence came after a long study to find the best location for fast-growing urbanization with high investment returns and a destination to attract new investors, which gives them high returns in the future.

This launch of Rukan Residence comes in accordance with the company's plan and strategy to expand its special projects, especially after the remarkable success of 400-million-dirham Continental Tower, located in the Dubai Marina. Its 555 flats distributed along 29 residential floors are known for their charming view and entertainment facilities.

Landmark Sabbour is also studying investment opportunities in Greece through Continental Investments. _ SG