THE decorative art jewelry company, Frey Wille partnered with Al Hussaini Trading proudly opened its Boutique in Al Mamlaka Mall.

To celebrate the occasion, a number of VIP guests attend the opening on Thursday, including Saudi media and social media representatives

Wessam Elmona, general manager Middle East and Africa at Frey Wille, said, “It’s our great pleasure to celebrate the opening of this new Frey Wille world of Art, a unique boutique located a unique mall in a unique city. We are very proud to be in Riyadh and very proud to have partnered with Al Hussaini since more than 18 years”

Frey Wille is handmade, decorative art jewelry. All jewelry is still produced in Frey Wille’s atelier in Vienna.

With its continuous support to local Art and Saudi artists, Frey Wille presented the Saudi painter Ali Al-Ruzaizaa in the event with his beautiful cultural authentic Najdi Art.

The boutique is located in the ground floor next to gate 1. For more than 60 years, Frey Wille has been setting new standards in jewelry design, enameling processes and internationalization.

There are two elements in particular that are at the heart of the work done by artists at Frey Wille: joy for the arts and a passion for design. Many of the collections pay homage to famous artists. Other collections are based on humanist philosophy. Each collection is different, but all Frey Wille collections carry one common element: an enthusiasm for pure art.

The heart of every Frey Wille jewelry piece is the distinctive and artistically designed fire enamel that is applied in many layers and then fired. Up to 100 manual steps are necessary to produce a delicate and color-intense fire enamel plate, which is then fixed into a mounting. The perfected technique and unique colors make the pieces shine with a stunning brilliance. — SG