SAUDI Company for Hardware (SACO), the leading retailer in KSA, launched its first department to sell and market smart phones & accessories, tablets, games, and interactive systems at SACO World store located at Northern Ring Road (Exit 5), Riyadh City. In the near future, the company will open the same department for the same purposes in the other SACO stores, starting with SACO World stores.

On the sidelines of the opening ceremony which took place in the presence of large number of SACO customers, Sameer Mohammed Al-Hamidi, CEO of SACO, said SACO seeks to provide all valuable requirements in its stores, in order to attract a new segment that will find in SACO all shopping wishes in an environment that strives to satisfy all customer needs.

“To our customers, SACO adds to all its products, the department of smart phones, digital panels, technology, games and accessories, which has become an urgent need to keep pace with all aspects of life. This is no longer a luxury, as it has been believed for many years, as emphasized by multiple uses of these devices in work, entertainment, transportation, shopping, education, and other everyday fields that has changed thanks to the rapid growth of the smartphone users segment, which is now largely dependent on Internet service.

Mr. Sameer Mohammed Al-Hamidi, CEO of SACO, confirmed that SACO is always striving for excellence and uniqueness in the development of its performance and services, stressing that it keens to apply the best international standards, keep abreast of developments, achieve excellence and maintain it, and to create a work environment that encourages innovation and creativity.

Some 65% of the population in the Kingdom uses smart phones in their communications, transactions, and to achieve their interests. The Kingdom of Saudi Arabia has and advanced rank among the countries where the spread of smart phones, according to the latest statistics, which showed that the current number of smartphones users in the world exceeds 2.5 billion users, and that the revenues of the smart phone industry in 2017 amounted to $478.7 billion.

SACO was established in 1985 and is one of leading companies in retail sector of hardware and tools and provides more than 45,000 products has been carefully selected from 6,000 factories. — SG