GoPro has added a new HERO camera to the family. On sale now, HERO is a SAR 879, go-anywhere, capture-anything camera that makes it easy to share experiences that would be difficult to capture with a phone.

HERO features a 2-inch touch display, is waterproof to 30 feet and is extremely durable, making it the perfect GoPro for kids, adventurous social sharers and travelers.

“HERO is a great first GoPro for people looking to share experiences beyond what a phone can capture,” says Meghan Laffey, GoPro’s VP of Product. “HERO makes it easy to share ‘wow’ moments at a price that’s perfect for first-time users.”

Sharing cool experiences with HERO is simple. It offloads your photos and videos to the GoPro app which creates fun, shareable videos for you, automatically. No more fumbling with your SD card or plugging your camera into a computer. HERO makes it simple.

Those looking for the ultimate GoPro-experience can subscribe to GoPro’s PLUS subscription service. Cloud backup, damaged camera replacement, 20-percent off accessory discounts and more are included with a PLUS subscription for just $4.99 a month, cancellable anytime.

HERO is available today at retailers around the world and on GoPro.com. Some of the main features of HERO:

· Award-Winning Image Quality: HD Video (1440p60 and 1080p60) and 10MP photo performance

· 2-Inch Touch Display: Using HERO is as easy as using your phone thanks to its touch display

· Voice Control: Tell HERO to start and stop recording, take a photo, turn off and more

· Waterproof + Extremely Durable: Waterproof up to 30’ (10M) and designed go everywhere your smartphone can’t

· Video Stabilization: HERO features video stabilization that helps smooth out the shakes

· Smartphone Compatible: HERO offloads your photos and videos to the GoPro app which creates fun, shareable videos for you, automatically

· Body and Gear Mountable: compatible with 30+ GoPro mounting accessories