iPhone 8’s (PRODUCT)RED Special Edition hit stores today

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Apple announced iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition, the new generation of iPhone in a stunning red finish, will be available in stores beginning todayApril 13.

Both phones sport a beautiful glass enclosure, now in red, with a matching aluminum band and a sleek black front.

Apple also introduced a new (PRODUCT)RED iPhone X Leather Folio crafted from specially tanned and finished European leather for a luxurious look and feel.

“The iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos,” says Greg Joswiak, Apple’s vice president of Product Marketing.

iPhone 8 and iPhone 8 Plus are a new generation of iPhone featuring a glass and aluminum design made with the most durable glass ever in a smartphone, Retina HD display, A11 Bionic chip and are designed for the ultimate augmented reality experience.

The world’s most popular camera features dual 12-megapixel cameras and introduces Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects to iPhone, allowing customers to capture stunning portraits with a shallow depth of field effect in five different lighting styles.

A portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies. Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organization’s largest corporate donor.


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