BUSINESS

Huawei P20 Pro blends fashion and technology

April 21, 2018
Huawei P20 Pro
Huawei P20 Pro

HUAWEI Consumer Business Group participated in Riyadh Arab Fashion Week held last week in Riyadh as a Title Sponsor, and demonstrated its belief in the importance of combining fashion with technology, and continuance of this approach in its designs, opening new opportunities to support creative ideas, especially by Saudi talents.

During the event, organized by the Arab Fashion Council, Huawei revealed its latest products Huawei P20 Pro. In this occasion, the President of Huawei Consumer Business Group Saudi Arabia Pablo Ning said: “By featuring elegant design, advanced technology and innovative camera systems, Huawei P20 Pro follows the lead of the unique legacy of Huawei P Series. It also opens a wide door for a new era of smartphone photography as it is the first smartphone in the world to come with triple-lens camera co-engineered Leica, the German company that is specialized in manufacturing professional lens. Additionally, it comes with new advanced AI capabilities by combining technology with art to make the smartphone experience more vibrant. The camera also features a 40mp RGB sensor, 20mp monochrome sensor and 8mp telephoto sensor. Moreover, the phone has a Hybrid Zoom feature (up to 5x) to capture low light images photos, as well as (Master AI) capabilities to identify 19 different categories of scenes, making professional photography available for everyone.”

“At Huawei, we are inspired by artists to develop our design and innovation methods constantly” Ning said. He added: “This Huawei P20 Pro phone is designed to enable today’s vibrant users to document the beauty of the world around them and share it with others,” he added. In addition to Huawei P20 Pro receiving the highest rating by DxOMark for photography, the phone includes advanced smart camera systems that allows users to enjoy features that improve all steps of their photography experience.

Furthermore, Huawei P20 Pro comes with “Twilight” color by using several layers of NVMC optical coatings underneath the glass back. This helps to create light reflection and generate a gradient color effect. Additionally, the Huawei P20 Pro’s design is made of a 3D polished glass and comes in two colors: blue and black. — SG


April 21, 2018
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