DUBAI — For the past 13 years, Genetec has been an active participant of Intersec’s long-running flagship security trade show in Dubai, UAE.

In the recently concluded 2nd edition Intersec Kingdom of Saudi Arabia, Genetec also participated.

“At the still relatively young Intersec Saudi Arabia, this is the second time that we are joining the event in line with our strategy to bring the latest, clever IP security technology innovations to the Kingdom where there is a growing demand for a future-proof, flexible, secure, resilient, and unified security platform in adherence to Saudi Vision 2030,” said Firas Jadalla, Regional Director, Middle East, Turkey and Africa, Genetec, said in an interview.

During this year’s event in the Kingdom, Genetec - which offered a broad range of solutions addressing security, operations, and intelligence - engaged with security integrators, consultants, and end-users as well as showcased the benefits of its sophisticated and powerful unified security solutions.

Genetec highlighted its diverse portfolio of products and services. It also featured many of its camera, access control, and software technology partners during the event.

Excerpts from the interview made prior the event follow:

• What motivated your organization to participate at Intersec Saudi Arabia 2018?

As an important regional market, Saudi Arabia is a crucial part of our business growth strategy. Participating for the second year at Intersec Saudi Arabia 2018 reflects our solid commitment to share our expertise in offering a unified and simplified approach to physical IP security. Government and private organizations alike will benefit from our modern security measures designed to stop any types of threats and other fraudulent incidents.

• Will you be getting for new partners during the event or you will be focused only on end-users?

Intersec Saudi Arabia is an opportunity to feature our products and solutions as well as engage with our numerous technology partners. By doing so, we will be able to help both integrators and end-users to safeguard and protect their IP security systems. As a trusted technology advisor to a broad ecosystem of partners for the past 20 years, Genetec has successfully established a multifaceted portfolio of physical security solutions that are used by many of the world's largest enterprises, businesses, governments, and education organizations today.

• What are the new products you will be launching during Intersec KSA 2018? Please share the details.

Citigraf, a decision support system that unifies public safety operations across city departments for inter-agency collaboration, is one of our many new ‘intelligence’ and ‘operations’ platforms that will be featured during the event. Other solutions are Genetec Traffic Sense, a unified Traffic Operations Platform driven by advanced analytics; and our flagship unified security platform, Security Center 5.7, which is an open-architecture system that combines video surveillance, access control, automatic license plate recognition (ALPR), communications, and analytics.

• What do visitors expect to achieve with this participation?

Our experts will be present to discuss the features of our unified security solutions as well as our flexible, open-architecture Security Center platform, in addition to other innovative technologies developed to help organizations protect their systems, people, data, and assets from external threats. They will also tackle how our powerful, scalable, and unified security solutions can help cities and communities, schools, businesses, and enterprises protect the everyday.