Global Business School in Jeddah to set a new educational benchmark

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BENOY, the global firm of design specialists, have revealed new details, renderings and images of their latest project, the Global Business School in Jeddah, Saudi Arabia. The new Global Business School to operate in collaboration with Imperial College Business School (UK), Harvard Law School (USA) and Cornell University (USA) will open in 2020 and will set a new benchmark in business education within Saudi Arabia, attracting students from the Kingdom as well as internationally.

The design philosophy of GBS is in line with Saudi Arabia’s Vision 2030 to develop a progressive, knowledge-based economy.

The brief for Benoy, which has in the past delivered award-winning education buildings for the University of Nottingham in the UK, was to design a new business school for both male and female in Jeddah, which would reflect the client Shababco’s ethos of promoting the youth and education, supported by gender inclusion and knowledge sharing in a creative environment, encouraging social engagement and innovation. It was Benoy’s creative approach and ability to understand the commercial drivers that were pivotal to Shababco choosing Benoy as a design partner for the state-of-the-art educational institute.

Situated in Jeddah, the project evokes Benoy’s dedication to create places that will inspire the users and have a positive impact on the wider community and environment. Spread over an area of 31,336 sqm in total, the Global Business School will provide the core academic, executive education, administrative and faculty facilities over six levels. The larger South wing, will house a gym, sports arena, auditorium, knowledge center and student dining halls, supporting the core academic and executive accommodation. The North wing, with the smaller footprint and its own distinctive form, will house the innovation center, faculty offices and teaching accommodation.

“Benoy’s design approach for GBS is driven by Shababco’s innovative approach of a business school that embodies the country’s rapidly-evolving image and is the manifestation of the increasingly progressive approach that KSA is embracing and promoting. Those aspirations and commitment to support the young and highly educated society are reflected in GBS’s architectural philosophy, which goes beyond the ordinary - it is not an ordinary business school, it the knowledge and social hub that is inspirational, fun and encourages social interaction,” Dr. Makarem Batterjee, Founder and President of the Global Business School.

“Benoy’s design evokes the open character of the faculty and supports gender and cultural equality with no hierarchy or physical boundaries. The Global Business School has brought world's top universities to the door steps of the Kingdom and is making a contribution towards Vision 2030 of Saudi Arabia," Engr. Sobhi Batterjee, Chairman of GBS.

“The Global Business School will demonstrate the evolution of education – how it is provided, how it can empower the new generation of KSA citizens and how it is transforming in line with new thinking and the global technology shifts. Our client is committed to furthering the aspirations of the new generation, and we are honored to be part of this transformation – to create a business school where the art of finances, technology and creative industries interact to inspire the future leaders of our time,” Monika Laudencka-Sobik, Director, Benoy.

"The Global Business School seeks to create a vibrant and dynamic environment which encourages learning in the digital age. As the first phase of a new Center for Excellence, the building reflects the institution’s goal of creating an iconic building – one that reflects its values and aspirations as a center for advanced and innovative education", said Barry Hughes, Global Design Director, Benoy.

Benoy has a portfolio of iconic projects in Saudi Arabia and is also the master designer for the Tahlia Street project in Riyadh. Currently under construction, Tahlia Street is a prominent retail location in the heart of Riyadh, which aims to develop the area’s cultural and commercial offering. The architectural form draws inspiration from Riyadh’s smooth desert sandstone landscapes. — SG


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