Adidas, Nike and Bitmoji get kitted out for World Cup

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DUBAI — Adidas and Nike have teamed up with Bitmoji to let football fans wear their favorite World Cup kits this summer.

Available from Wenesday in Bitmoji, fans worldwide can kit out their avatar in Saudi Arabia’s official white Nike kit, or the famous yellow Nike shirt of tournament favorites Brazil, or the iconic white Adidas kit worn by holders Germany.

Other Adidas kits available include 2010 winners Spain, Belgium, Sweden, hosts Russia, Argentina, Colombia, Mexico, Japan and Egypt. Other Nike kits available include England, Poland, Portugal, Croatia, France, Nigeria, Australia and South Korea.

Once fans have updated their Bitmoji, they will see their Bitmoji wearing their favourite kit everywhere they use Bitmoji. This includes on Snapchat in Stickers and 3D Bitmoji AR Lenses, in Google Chrome and Gmail extensions, Gboard for Android and Bitmoji keyboard for iOS. Bitmoji can also be saved and used as an image anywhere.

Ba Blackstock, creator of Bitmoji, said: “Football fans are passionate and creative, and with Bitmoji kits we’re giving supporters a new way to show their love of the game. Fans can choose from hundreds of cartoon images and 3D experiences to express how they are feeling about the World Cup and share this instantly with friends.” — SG


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