Saudi Gazette

JEDDAH — The General Authority for Entertainment (GEA), which is responsible for the nation’s expanding entertainment sector, held the first ever three days South Asian “Expatriates Cultural Festival” in cooperation with the Jeddah Chambers of Commerce and Industries (JCCI) and organized by Lemonact Co. recently.

Thousands of Saudi, Indian, Pakistani and Bangladeshi community members participated. The people of South Asian countries participated with fervor to make the festival a success and contributing to the Saudi government’s hosting of various entertainment events.

Speaking to Saudi Gazette, Nousheen Waseem, advisor GEA and supervisor of the event, said, the event was organized in the light of Crown Prince Muhammad Bin Salman, deputy premier and minister of defense, Saudi Vision 2030 and who emphasized that the Saudi society to mingle with other nationalities.

The event is also part of Eid-ul-Fitr. GEA provided free space to the South Asian countries for showcasing the culture and diversity of South Asia. South Asian social and cultural life, wonderful foods, ethnic clothing, jewelry, crafts, henna & more were in evidence over the three days at the festival. “This festival had all the ingredients to represent the rich tapestry of South Asian Culture,” said Waseem.

During the festival live dance and music performances along with authentic programs highlighting the colorful diversity of South Asian Culture was presented.

The local singers included Sikander Ali, Basam Pearan and others kept the visitors entertained with their vocal renditions and an array of popular songs every night of the fest.

Waseem said, “It was a time of happiness and joy, and for celebrations South Asian community has enthusiastically kept its traditions alive, sharing its heritage with the community at large.”