IN ceremony held by Abdul Latif Jameel Company Ltd, the exclusive dealer for Lexus in Saudi Arabia, announced the launch of all-new Lexus ES model 2019.

The ceremony was held in Riyadh, at Lexus Center and attended by a group of Lexus loyal customers, as well as a number of luxury cars lovers, the press and some prominent faces in social networking sites.

In this context, the chief engineer Yasuhiro Sakakibara, said:” Lexus has put a clear development target for the development of Lexus ES 2019, that is to upgrade it to all-new levels, which means the enhancement of a luxury sedan long famous for providing advanced levels of comfort and tranquility, offering interactive and more exciting driving experience that you can feel and hear it once sitting inside the car.”

Yasuhiro Sakakibara added:” With every new generation of the ES, the team works towards exceeding our customers’ needs and expectations. The all-new 2019 Lexus ES embodies our vision of developing a model that blends key elements of design and performance in a way that would deliver a higher level of enjoyment for its drivers and passengers. We knew this ES had to feel responsive and easy to drive, no matter what kind of road it was on. That can only be achieved with a solid foundation. We knew this ES had to feel responsive and easy to drive, no matter what kind of road it was on. That can only be achieved with a solid foundation.”.’ That meant further sharpening a sedan, known primarily for comfort and quietness, and adding class-leading handling and power that you can feel and hear. That foundation is the newly developed GA-K platform. It is an exceptionally rigid front-wheel-drive chassis made from several grades of high-strength steel. The GA-K platform also incorporates far more structural adhesives than the previous ES platform, as well as laser screw welding – a construction method shared with the LS sedan, which is used in 120 locations throughout the GA-K platform to further solidify the already robust structure. Additional measures were used to improve front-end stiffness, including a strut tower brace, multiple reinforcement panels for the strut towers themselves, and new radiator support braces.

Yugo Miyamoto, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, said: “We are thrilled to announce the launch of the all-new Lexus ES in the Middle East in general and in Saudi Arabia in particular, to complement the phenomenal success of the model and also to pave the way for a futuristic driving experience in the region. Building on the distinctive characteristics of the ES, such as the unparalleled ride comfort and quietness, refinement, and luxury appointments, the Lexus engineers challenged their craftsmanship to sculpt the exciting, all-new sedan.”

One of two major additions to the all-new Lexus ES lineup includes the ES 300h, an electrified hybrid model, which combines two power sources consisting of a petrol engine and two electric motors. The class-leading hybrid electric model enables customers to contribute to a sustainable future while enjoying increased driving satisfaction and engagement provided by its advanced technologies and cabin quietness, as well as its acceleration smoothness, especially when starting off.

The second addition is the all-new 2019 Lexus ES F SPORT model, which further enhances the driving excitement so that drivers can enjoy a sense of oneness with the car, born of its ability to respond immediately to driving enthusiasts’ intentions in various situations. In addition to a thrilling exterior that highlights its bold and aggressive personality, the all-new Lexus ES F SPORT features numerous upgrades such as a retuned suspension, 19-inch wheels and tires, and unique aluminum interior trim that gives the machine a more dynamic look and feel.

The introduction of the all-new 2019 Lexus ES continues the expression of the brand’s design direction and commitment towards crafting vehicles with heightened excitement, emotion, and passion, expanding that vision of the brand’s future to a broader audience. — SG