IN keeping with its Corporate Social Responsibility (CSR) policy, the Millennium Airport Hotel Dubai participated recently in a Blood Donation campaign organised in collaboration with the Dubai Blood Donation Centre (DBDC) and Latifa Hospital.

Simon Moore, General Manager of Millennium Airport Hotel Dubai, said, “We are extremely grateful to Latifa Hospital for having given us the opportunity to support this essential life-saving cause, that also serves to raise awareness for the need of blood donations. As part of our CSR policy, we are committed to support humanitarian causes such as these in the broader interest of our community. I would like to thank all Millennium Airport Hotel Dubai colleagues who responded to our call for blood and made this initiative a true success by collecting 34 bottles of blood”.

The Dubai Health Authority's Blood Donation Center (DBDC) is the main blood donation center in Dubai and it is committed to providing a safe and adequate supply of blood to all DHA hospitals & private hospitals in Dubai.

Transfusion of blood and blood products helps save millions of lives every year. Every blood donation can potentially save up to three lives. It can help patients suffering from life-threatening conditions live longer and with higher quality of life and supports complex medical and surgical procedures. It also has an essential, life-saving role in maternal and child care and during man-made and natural disasters. Today, only 62 countries get close to 100% of their national blood supplies from voluntary unpaid blood donations, with 40 countries still dependent on family donors and even paid donors. — SG