DUBAI —

AVIAREPS, the global leader and expert in developing and shaping international tourism demand and spend, with 66 offices in 48 countries around the world, has been appointed as market representative for the Malta Tourism Authority in the Netherlands, Cyprus and the Gulf Countries of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. The representation, which commenced from September 1st, 2018 sees AVIAREPS promote Malta’s historical centers, islands, culinary delights, local craftsmanship, unique festivals and iconic tourist attractions for increased quality visitation from the designated markets.

Through a mix of public relations, marketing, digital marketing and advertising services, the AVIAREPS teams will be responsible for raising the profile of Malta as a year-round leisure and business destination whether it be for meetings, incentive travel, conferences and exhibitions, or for couples, honeymooners, families, groups and even solo travellers seeking unique experiences based on authenticity.

Carlo Micallef, Deputy CEO & Chief Marketing Officer, Malta Tourism Authority, said: “Blessed with a mild climate and set in crystal waters, Malta and its sister islands of Gozo and Comino offer visitors a memorable experience, where moments of complete relaxation can be combined with the exploration of the islands’ many cultural, artistic and natural treasures. We are excited to work with AVIAREPS in the Netherlands, Cyprus and the Gulf Countries to bring the message of Malta as a welcoming European island nation for travellers from these markets, and we are confident with AVIAREPS’ well-established travel industry and airline networks that our objectives of receiving solid increases in quality travel demand and visitation will be achieved.”

A number of marketing and promotional initiatives are planned to be rolled out within the dedicated markets for the remainder of 2018 and through to the end of 2019. Additionally, Malta’s capital, Valletta, is currently the European Capital of Culture 2018, offering a slew of ongoing special events, exhibitions and performances to make visits to the country in 2018 even that more special. — SG