RIYADH —

Virgin Megastore is preparing to open its world’s largest and most modern store in Riyadh’s new mega project “Riyadh Front”.

The store is expected to be ready during the first quarter of the 2019, after the completion of construction and preparation works.

The Virgin Megastore is considered as one of the world’s leading entertainment retailing chains with more than 50 stores across the Middle East alone, which would be excelled by the new store in “Riyadh Front Project”. Since its launch in Saudi Arabia in 2008, the company has aimed to take its objective of diversification to the maximum extent, in terms of product selection and meeting the growing demand the region.

Set over 450,000 square meters, the Riyadh Front Project is located in the most strategic spot in Riyadh, opposite to Princess Noura University.

When completed, the project will give its visitors unique shopping and dining experiences, where a big collection of brands from all over the world will be gathered in one address.

“We have a rich experience in the Middle East and the Kingdom in particular and are now on verge of opening our largest retail store within Riyadh Front Project, where the store will be located on a total area of approximately 4,000 square meters,” said Mohammed Ramadan, CEO of Virgin Megastore in Saudi Arabia and Lebanon.” “Through which we reaffirm our commitment to providing the widest range of knowledge and entertainment goods”

He added, “Virgin Megastore has established a new dimension in the field of entertainment by interacting with the activities and events of the local culture and supporting local artists, to the extent that it become a global company with a local flavor that offering a unique and innovative shopping experience for contemporary youth.”

Abdulrahman bin Issa Al-Juaiyed, CEO of “Riyadh Front Project”, welcomed Virgin Megastore to join the list of leading local and international companies that chose to be part of their project.

Abdulrahman added, “Riyadh Front Project is one of many other mega projects that are currently being constructed to support the Kingdom’s strategic Vision 2030 to diversify the country’s economy. We looking for this project to be a tourism landmark. There will be many of local and international companies and brands that will be part of this project, including Virgin Megastore, the presence of which will be vital to us because it supports the diversity of all services within the project.” — SG