SAUDI ARABIA

Children’s brand partners with mothers to make young ambitions real

December 15, 2018



Mothers are the shapers of dreams and the fuel that ignites high ambitions in children.
Mothers are the shapers of dreams and the fuel that ignites high ambitions in children.

JEDDAH — Saudi Arabia’s next generation will bring a defining change and is now forging a path of modernization to a future that needs to be built on strong foundations. Children of today are being prepared to take on the role of leadership of tomorrow, and it is key to nurture and encourage their ambitions to bring the Kingdom’s vision into reality.

Envisaging a path forward requires an introspection into who plays the most important role in nurturing tomorrow’s leaders. Mothers are the shapers of dreams and the fuel that ignites high ambitions in children.

The stories, wisdom and resilience of Saudi mothers are in essence the moulding factor that creates inspiration and aspiration in children across the Kingdom. Everyone knows that mothers are cheerleaders for the leaders of tomorrow, yet more needs to be done to cheer for mothers.

As a brand with the purpose of encouraging kids to be confident in their pursuit of the most daring ambitions, Jebnet Abu el Walad endeavors to partner with mothers in support of their quest to fulfil their children’s full potential.

“We know how the wellbeing of mothers serves to enhance the upbringing of their children, and how mothers choose food that is healthy and culturally meaningful for their kids. Hence, we are highly committed to serving and supporting mothers through understanding their needs and offering them in our product,” Jebnet Abu el Walad said in a press release.

“This stance that we take and proclaim as partner of mothers in the Arab world becomes even more pertinent when placed alongside Saudi Arabia’s Vision 2030 goals, which looks to unlock the talent, potential, and dedication of the youth to build a better Kingdom. In fact, Saudi Arabia has all the means to achieve its vision and the future generation is currently being prepared to do just that,” it said.

“With that in mind, we continue to support mothers in Saudi Arabia and across the Arab world, who are dedicated to use both traditional and innovative nutritional practices to best foster each child’s development, which is vital for their growth academically, creatively and socially,” the press release added.

“As we move toward a bright Saudi future, let us also draw inspiration from the heroes in every household.” — SG


December 15, 2018
260 views
HIGHLIGHTS
SAUDI ARABIA
8 hours ago

Financial package worth SR312 million launched to support Saudi research laboratories

SAUDI ARABIA
9 hours ago

Renovation of 56 heritage buildings in Historic Jeddah completed  

SAUDI ARABIA
10 hours ago

Saudi Arabia, Azerbaijan discuss climate action cooperation