BUSINESS

Ongoing DSF attracts shoppers with an array of amazing offers and gifts

January 22, 2019

DUBAI — Fashion enthusiasts can enjoy the 24th Dubai Shopping Festival (DSF) with an array of exciting events and offers taking place across the city. Dubai Festivals and Retail Establishment (DFRE) has shared a selection of the city’s top fashion events for stylish shoppers to enjoy.

Cartier will launch the Santos Watch in the brands’ first major public event at The Dubai Mall taking place starting Jan. 21. The pop-up, located by the famed Dubai Fountain, will celebrate the first wristwatch created by Maison Cartier in 1904. The statement installation of the Demoiselle airplane will unfold through a series of experimental and immersive rooms, housed in a structure inspired by Alberto Santos’ Dumont iconic airplane

Shop the Night Away, a new DSF initiative taking place every Wednesday, invites shoppers to enjoy added value across select venues at a specific mall each week. On Jan. 23, shoppers can make their way to the Mall of the Emirates and enjoy an array of amazing offers including free gifts with purchases. Participating brands include Marks & Spencer, Nautica, Charles & Keith, Tommy Hilfiger and Diesel, with further reductions on purchases across MaxMara and Karen Millen.

Luxury brand Tiffany & Co. will treat visitors to a new experience at their branch at Mall of the Emirates with a pop-up situated in front of the store. Shoppers can enjoy a whole host of games in the branded pop-up with refreshments in the form of tea, coffee and bites in the iconic Tiffany & Co blue color, served throughout the event on Jan. 23.

French fashion house Givenchy will host a fun evening in their Mall of the Emirates store on Jan. 23 with palm readers, a Zodiac temporary tattoo artist and a magician starting 8pm.

Returning for its 6th year, Market Outside the Box (MOTB) boasts an exciting vendor line up, with a host of emerging designers, independent local labels and select global brands starting 24 January until 2 February at Burj Park, Downtown Dubai. Residents and visitors can pick up one-off artisanal pieces and shop regional talent at the city’s favorite outdoor market. — SG


January 22, 2019
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