BUSINESS

‘The Human Network’ Campaign by DHL Express inspires real connections

January 29, 2019
DHL MO FB Cover
DHL MO FB Cover

The world was inspired to get in touch ‘for real’ last week when African Footballer of the Year, Mohamed Salah deactivated all of his social media accounts following a cryptic Tweet that said ‘2019 Resolutions: Time to get in touch, for real.’

Salah’s social media platforms were reactivated 48 hours later, alongside an image of him opening a DHL Express parcel — leaving his 40 million social media fans to marvel at what was really going on.

Soon after, Salah posted an ad where he was shown receiving gifts from real fans who have been trying to reach out to him for months. It revealed that global logistics giant, DHL Express was behind it all, in an attempt to remind the world just how important human connections are rather than social connections.

Nour Suliman, CEO of DHL Express MENA, commented, “With this partnership we aim to inspire people to build stronger human connections. DHL’s strength lies in our network that connects people; it is through this network that we grow with quality.”

He continued, “Mohamed Salah has the ability to bring people together no matter where they are, they bond through their love of the game and the player that represents it. This is the message we aim to spread, by taking a moment in today’s technology led world to reach out to one another, we unequivocally improve our lives.”

DHL Express received hundreds of competition entries via its dedicated website, www.dhlconnectsyou.com, encouraging fans to reach out to Salah directly.

The competition, which runs until Feb. 16, will allow 50 lucky fans to have their packages delivered directly to the Egyptian hero, and remind him that they’re behind him regardless of his social media accounts. — SG


January 29, 2019
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