RIYADH —After successfully meeting the campaign objective of reaching more than 15,000 participants, Najm insurance services, the leading traffic support service provider in the Kingdom, announced Abdullah bin Mohammed Al-Kharif as the second car winner of the “Every Drop of Blood Counts” campaign draw. The draw was organized in the presence of Ibrahim bin Ahmed Al-Mahboob, Najm Vice President of Operations.

Al-Mahboob noted the importance of the initiative which emphasizes Najm›s commitment to the culture of social responsibility, as well as its contribution to promote culture among all segments of society. He added «the blood donation campaign has achieved its targets, amid significant and remarkable turnout from blood donors, which supports the achievement of the campaign’s main objective to serve the traffic safety and support accident victims in particular”.

“Every Drop of Blood Counts” campaign was launched by Najm insurance services in two phases. The number of donors in the first phase reached 10,000, and Najm celebrated its success by presenting a car to the Disabled Children Association.

The campaign witnessed a substantial participation from the public and the staff of Najm. The campaign attracted various organizations and citizens who rushed to donate their blood, stressing the consolidation of the humanitarian and social objectives of this campaign.

“Every Drop of Blood Counts” is part of a series of awareness-raising campaigns organized by Najm to promote public safety and reinforce the importance of social cooperation in this regard. — SG