AFTER seven years, the success of the National Auto Award in Saudi Arabia is a major step for the automotive sector confirming the market trends. After proving its importance, PR Arabia, the agency specialized in the automotive sector, announced the launch of the seventh edition of the “National Auto Award 2019”, which will begin its first stages this month.

This came in line with the announcement of Saudi Shell Lubricants Co. (Shell Helix Motor Oil) to renew its sponsorship of the award to become an official partner after the effective contribution to the success of the award in previous years.

The motorsport awards will be introduced significantly after the effective steps and the great development in the Saudi motorsport, both locally and internationally after the Kingdom of Saudi Arabia hosted two major events: The Race of Champions and the first round of the Formula E World Championship as well as the good achievements of a number of the Kingdom’s champions in this field.

A number of prizes will be awarded to businesses directly related to technologies and software in the automotive world in addition to agents interested in this future technology as well as the new models for 2018-2019.

Regarding the private categories that are directly associated with the automotive business sector, including media, marketing campaigns, as well as future hybrid and electric vehicles, special prizes will be awarded to them in recognition of their efforts in this field.

The public and car enthusiasts wishing to take part in the voting can visit the award website: www.praaa.org to select their favorite cars this year. The final results will be announced at the end of March 2019.

Walid Karanouh, managing director of PR Arabia and Award Supervisor, said: “We always take pride in the continuation and success of this award, which we always strive to develop to be in line with the changes of the automotive industry in the world. We are always keen to keep abreast of the developments in the automotive market in Saudi Arabia, therefore, the award is a compass that determines the market orientation. The confidence, credibility and dynamism of the award led us to keep it up. In addition, the award mirrors our strong commitment to partnering with our customers in the automotive sector and its support services in order to enhance the automotive market and related industries in Saudi Arabia.” — SG