R&B, which is Apparel Group’s most popular fashion retailer offering quality clothing at affordable prices across the Gulf states, has opened a store in Al-Qasr Mall in the southern part of the Saudi capital Riyadh.

The opening of the 1450 square meters store is part of a major multi-million dollar expansion plan with an ambitious target to open 100 stores across the Gulf including the Kingdom within next two years.

After formally cutting the ribbon with Apparel’s CFO Neeraj Teckchandani to mark the opening of the R&B store, Abid Shaikh, Apparel Group country manager, said that “R&B is the Kingdom’s hottest value fashion retailer, featuring a range of fashion-wears and accessories. Riyadh shoppers want fast fashion and trend-led must-haves at the best prices; that›s what our new store will be about.”

Spelling out the salient features of the new store, Shaikh said that “This is our 6th store, and we are very confident that we will be reaching 100 stores in Saudi Arabia. The product assortment is very unique in our R&B stores as compared to other competitors; as we have dedicated sourcing team for R&B.”

He said that the newly-opened R&B store offers clothing for children, women and men besides a range of footwear and accessories. The brand also has a swanky home section offering a great range of soft furnishings and home accessories as well as accessories of daily use in the household.

He said that R&B is another «value fashion» addition to Riyadh›s shopping offer, which already contains sizable branches of different fashion retailers.

“We are sourcing it from India, China, Turkey and from the best suppliers of different countries, who produce products for us only,” added Shaikh, while referring to the accelerated efforts to boost Saudization in the company.”

Referring to the nationalization of the workforce within the framework of the Saudi Vision 2030, Apparel CFO Neeraj said that “Saudi young boys and girls are being trained in every stream of our operation.” He pointed out that R&B has 26 stores in the Gulf at the moment. He added, “We have 1,650 graduates trained at our retail academy, and eventually absorbed to work in our operation.”

R&B is the Dubai-based giant Apparel Group’s fashion arm, which is most recognized for its exciting portfolio of international fashion and accessory brands. Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates.

Today, the Apparel Group caters to thousands of eager shoppers through its more than 1,750+ stores and 75+ brands, employing 12,000 multicultural staff covering four continents. The group has strong presence in Saudi Arabia, the UAE, Kuwait, Qatar, Bahrain, Oman, Singapore, Jordan, Indonesia, Thailand, Malaysia, India, South Africa, Poland, Hungary, Egypt and the Philippines. — SG