LuLu launches Food Carnival 2019

Shehim Mohammed - Director LuLu Hypermarket; Joe Obrien - GCC Head Modern Trade Almarai; Mohammed A Alrashed - Regional General Manager, Almarai; Yasser Al Qahatai - HR Manager LuLu Hypermarket; Eid Bin Nazar Al Anaizi - Security Manager LuLu Hypermarket; Abdulla Hamdan Anaizi - Marketing Manager LuLu Hypermarket, launch Guinness world record attempt along with LuLu Food Carnival 2019.

RIYADH — LuLu, the largest hypermarket chain in the region, is geared up to unveil its annual Food Carnival, a two-week food festival that highlights a wide variety of food products and culinary treats inspired from flavors around the world. The most anticipated event will be featuring special offers and holding an exciting series of in-store activities and cooking competitions from March 24 to April 6, 2019.

To be inaugurated at LuLu Hypermarket Murabba branch in Riyadh, the food festival will offer shoppers not just a great shopping experience, but also give them an enjoyable chance to take part in cooking contest and win amazing prizes across LuLu Hypermarkets in KSA. Besides great discounts on featured products, the festival includes Guinness world record attempts for the customers, 1,500 free trolleys every hour, live cooking demos, free sampling, quiz competitions, and gigantic display of worldwide food varieties.

In partnership with Almarai, Guinness World Record attempt will be held as the main attraction of this food carnival. LuLu is giving a wonderful chance for our customers to be the next Guinness World Record titleholder. Customers can walk in during the LuLu Food Carnival and get a chance to break up to 9 world records. Record-breaking engagements will be on the spotlight, from the fastest time to drink a 250-ml milk through a straw to the fastest time to stack a milk powder can pyramid, and the fastest time to stack cheeses. First Guinness World Records Live event will be held on March 29, 2019 at LuLu Hypermarket, Atyaf Mall, Riyadh; the second venue will be LuLu Mall Dammam on March 30, 2019 and the third venue will be LuLu Hypermarket, Marwah, Jeddah on April 5, 2019.

LuLu Director for KSA Shehim Mohammed said: “LuLu has once again transformed to a culinary destination. This year, we have brought together a well-chosen product selection on offer that will satisfy the lifestyle requirements of our customer base. This festival also celebrates the innovative spirits of our culinary talents with the support of top chefs in the country. People would have the chance to interact with celebrity chefs during the festival and the live cooking demonstration. Super offers, such as product of the day, daily surprise, hourly offers, and so much more, are what awaits our shoppers for the entire 14-day promotion.”

With 163 stores operating worldwide, LuLu has continuously been exerting its greatest efforts to provide and sustain the supply of global products at the best rates. With the excellent combination of high-quality offerings and organized logistics system, LuLu remains to be the favorite shopping destination in the KSA when it comes to a broader selection of international products. — SG