BUSINESS

AliExpress brings clients closer to their families

March 31, 2019

A very heartwarming incident took place on March 30 at the main entrance of Riyadh Park illustrating how tech-products and e-commerce can connect generations with each other. These is a video post released by AliExpress that demonstrates the emotional occurrence transpired at the AliExpress pop-up store open for the weekend at Riyadh Park.

The video showcases a boy who wants to give his grandmother a surprise gift to celebrate her birthday. The boy brings his grandmother to the shop and offers to buy multiple gifts for her birthday. The grandmother seems disinterested at the beginning, until her grandson connects a Bluetooth speaker to his phone and plays a voice note of her late husband singing a love song. The grandmother was impressed and had a very emotional moment at the same time and hugged her grandson in gratitude. Then the boy helps his grandmother buy this Bluetooth speaker on AliExpress instantly.

This story touched many consumers and netizens on social platform. That gift brings such joy and warmth to the grandmother and highlights just how technologies brings the family together so effortlessly by building a bond with the ease and convenience of ordering online through the AliExpress application from the comfort of one’s own home.

AliExpress, a global online retail marketplace under Alibaba Group, is hosting the biggest-ever shopping festival - the AliExpress Anniversary Sale - in Saudi Arabia and the UAE for its 9th Anniversary. AliExpress is also hosting the people of Saudi Arabia at their pop-up shop where the shoppers will have the opportunity to preview a selection of quality AliExpress products. — SG


March 31, 2019
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