IN line with Saudi Vision 2030 in promoting a healthy lifestyle, Saudia Dairy and Foodstuff Company (SADAFCO) has recently launched a kingdom-wide milk program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan ‘Healthy Eating equals Better Health’, SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for kids’ health and body. The program will run till end of April and aims to reach at least 500,000 girls and boys across the Kingdom.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, were obesity rates are reported to be more than 50%,” said Gabriel Predescu, Marketing Manager at SADAFCO. “Students in primary schools are generally very active and as aThat’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today in contributing to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. 50 winners will be selected at the end of the program and will be rewarded with brand new bicycles from SADAFCO.

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” added Sara Alshehri, Event & Social Media Manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits amongst them.” — SG