Int’l brands continue to invest in Saudi Arabia


JEDDAH — The lead sponsors of the 7th Hotel Show Saudi Arabia 2019, the Kingdom’s premier food and hospitality trade event at the Jeddah Centre for Forums and Events on April 21- 23, believe that participation in this trade event is a must for presence and projection in the industry.

They are of the view that The Hotel Show is an ideal platform for them to interact with the diverse HORECA industry participants while offering them unlimited opportunities to attract their target market and in turn gain competitive advantage, boost image, and build prestige.

The official Tableware Sponsors RAK Porcelain L.L.C. expressed their pleasure in becoming a sponsor again of the event. RAK Porcelain’s Chief Marketing Officer Renu Oommen, who voiced his company’s happiness at exhibiting in the show, made this evident by stating that the firm is thrilled at the prospects of displaying their novelty products at the trade show.

“RAK Porcelain is thrilled to exhibit at Hotel Show Saudi Arabia with Novel tableware collections crafted for luxury fine-dining. We have developed our tableware ranges to cater to a Master Chef’s culinary skills, creativity and convenience,” Oommen said.

RAK Porcelain, headquartered in the emirate of Ras Al Khaimah, UAE since 2006, specializes in the crafting, manufacturing and supply of exquisite quality porcelain tableware for the international HORECA (Hotels, Restaurants & Catering) industry.

Echoing similar sentiments, Abdulrahman ArabiKatbi, Sales Manager of Aldar Almadania Est. — the Silver Sponsor of The Hotel Show 2019 — the Madinah-based company which looking forward to network in the premier event said that:

«Once again, we are looking forward to meeting the giants of the hospitality industry in order to be able to serve them with the finest European and American wallpaper materials that we offer to enrich their facilities ... We believe that the Hotel Show Jeddah Exhibition is the right choice for this...» said Katbi.

Aldar focuses on providing building and decoration materials since 1982 to wholesale and retail distributors throughout the Kingdom. In 1999, the company added an attractive group of wallpaper to its collections of featured and various decorative materials. Today it is one of the best and most powerful agents and distributors of wallpaper in the Middle East.

The sponsors know for a fact that this platform provides a quantitative medium for them to reach specifically targeted niche markets while also having direct influence on customer relations and enhancing brand image.

By sponsoring the event, the sponsors stand out ahead of their competitors not only due to the visibility in the event they are sponsoring, but also as a company supporting the community and contributing to its economic development, which in turn earns the sponsors enormous goodwill.

The Hygiene partner is Reza Hygiene — a one-stop provider of hygiene & cleaning solutions for all industries, especially the food chain from farm to fork, healthcare and commerce. The company offers solutions that are wide-ranging, innovative and sustainable, with a highly responsible approach to chemicals.

This was reiterated by Reza Hygiene Division Manager Keith Watson, who said, “Reza Hygiene Institutional Division has cemented itself as the leading Hygiene Solution Provider in the GCC region, utilizing a holistic approach to the Hospitality & Catering industry with proven, durable, cost effective, value added hygiene products and services that reduce water, energy and labour costs while giving excellent results.”

“Our Hygiene team of 237 include ‘on the spot’ experts who provide hygiene consultancy, on-job and classroom customer training backed up by a 47 man service team. Reza Hygiene partners with world leading brands that also stand for sustainability and a value added ethos; these include Christeyns (laundry chemical systems), Rubbermaid (cleaning & waste handling), Evans and GUARD PRO HoReCa (hygiene chemical), Ghibli (vacuums & floor machinery), DYSON (Washroom),” he added.

The Lanyard & Badge Sponsor is Delta Fitness, which for over 30 years, has worked to provide fitness solutions in Saudi Arabia and Bahrain as a trusted partner for 25+ world-class brands such as Life Fitness, Cybex, SportsArt, InBody, Concept2, Pavigym and many more. Delta Fitness is the leading distributor, retailer and service provider of health & fitness products and services in Saudi Arabia.

Commenting on the event, Business Development Manager of Delta Fitness Majid Alireza stated, “Delta Fitness is committed to participating in this important event every year to meet our clients and to showcase the latest health & fitness products and services from the industry. In line with Vision 2030, we aim to raise awareness on the importance of health and fitness by providing a platform of world-class products and services to enrich lives through health and well-being.”

Alireza said, «For over 30 years, Delta Fitness has been continuing its investment and growth with a clear vision that strengthens its leadership in Saudi Arabia and Bahrain as a trusted partner to provide turnkey fitness solutions.”

Alireza added, “We, in addition, take this opportunity to launch our new identity and revamp, and we’re excited to implement strategic initiatives as the leading fitness solutions provider in the Kingdom. We will showcase our solutions to the visitors and owners of hotels, gyms and sports facilities.”

The event is run in association with the World Association of Chefs› Societies, or Worldchefs, Saudi Arabian Chefs’ Association and Saudi Arabian Chefs Table Circle. Worldchefs is a global network of chefs associations first founded in October 1928 at the Sorbonne in Paris.

The trade show’s travel partner is Cozmo Travel and hotel partner is Radisson Blu. The show is supported by Jeddah Chamber of Commerce & Industry. — SG