RIYADH — To ccelebrate the spirit of Ramadan, Landmark Arabia’s leading loyalty programme, Shukran, is launching a special ‘Shukran Ramadan’ initiative with ENSAN in Saudi Arabia, a charitable committee that provides financial, educational and social support to orphans.

During the holy month of Ramadan, over 4 million Shukran members in the region will have the opportunity to donate Shukrans earned from their purchases in support of the charity’s initiatives for orphans in the community.

The largest loyalty program of its kind in the Middle East, Shukran rewards customers as they shop across a range of Landmark Arabia and other partner brands. With the Shukran Ramadan initiative, loyalty members making purchases at Landmark Arabia brand stores including Centrepoint, Home Centre, Max, Babyshop, Lifestyle, SHOEMART, Splash, and Shoexpress among others, will get the chance to donate their Shukran points towards a good cause.

As a part of this month-long campaign, the Group has also partnered with charitable organizations across GCC enabling customers to donate their points collected from purchases at any of the participating outlets towards a range of causes including girls’ right to education, children with disabilities, humanitarian work, family welfare and research, awareness and cure for Breast Cancer.

Commenting on the initiative, Rahul Jagtiani, group director - Digital, Landmark Arabia, said, “The Shukran Ramadan initiative has been designed keeping our customers at heart, and during this holy month of giving, we wanted to enable the easiest and most convenient way for millions of our customers to donate to a charitable cause. Our customers’ support has been integral to the success of Shukran and we feel this initiative is another way to recognize their loyalty and join hands for the larger good. Shukran Ramadan is our testament to the Landmark Group’s philosophy of giving back to the community and empowering them to make a positive change. We are very thankful to ENSAN and all our partners for joining hands with us to make this drive truly impactful.”

Building on the Group’s commitment to empowering its community and society at large, the aim of the campaign is to inspire and engage over 4 million loyal customers and raise awareness about pressing social issues.

The Shukran points donated by every customer in each store during the month of Ramadan will be collected internally on the system to record each transaction and the corresponding Shukran points collected, to ensure complete transparency. Upon completion of the initiative, an amount equivalent to the Shukran points collected will be donated to ENSAN and the respective charity organizations in each country. — SG