BUSINESS

Naif Alrajhi Investment, Jones the Grocer announce brand expansion across Saudi Arabia

October 01, 2019
Naif Alrajhi Investment and Jones the Grocer announce brand expansion across Saudi Arabia.
Naif Alrajhi Investment and Jones the Grocer announce brand expansion across Saudi Arabia.

RIYADH — Jones the Grocer, the Australian speciality gourmet food retailer and award-winning café, announces a broader expansion across the Middle East with a multiple store development deal across Saudi Arabia with Naif Alrajhi Investment.

Naif Saleh Alrajhi, chairman and chief executive officer of Naif Alrajhi Investment company, said, "We are delighted to partner with Jones the Grocer and its supreme offering to further expand and diversify our portfolio in the promising food and beverage sector. We are confident that Jones the Grocer will become a competitive dining destination due to the constant demand for quality and unique restaurants in Saudi Arabia.”

Yunib Siddiqui, chief executive officer of Jones the Grocer, said, “We’ve come a long way since our first ever store in Sydney, Australia 22 years ago and our first opening in the Middle East in Abu Dhabi in 2009. We’re thrilled to be working with Naif Alrajhi Investment Company and look forward to building incredibly successful stores with their team across Saudi Arabia over the next few years.”

The first Jones the Grocer flagship store is confirmed to be at the ground floor with access to the retail area of Fairmont Ramla Serviced Residences, Riyadh in an iconic new tower designed by world-renowned Tokyo architect, Nikken Sekkei.

This site will feature gourmet grocery retail, a halal charcuterie, a bakery and patisserie and Jones the Grocer’s hallmark artisan cheese-room which will set the benchmark for store design and gourmet food retail in Saudi Arabia.

In conjunction to the established Jones the Grocer formats the multi-store rollout across the Kingdom also encompasses the incredibly successful Jones the Grocer Express, a compact gourmet ‘grab and go’ offer tailored for high traffic travel and commercial hubs. — SG


October 01, 2019
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