NESCAFÉ Dolce Gusto launches brand-new smart machine

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JEDDAH — NESCAFÉ Dolce Gusto, one of Nestlé Middle East’s leading brands, launched its state-of-the art Esperta machine in the Kingdom of Saudi Arabia with a unique event running until Nov. 23 at the Red Sea mall in Jeddah. The new machine allows consumers to fully customize their coffee and enjoy world-class brews in the convenience of their home.

“Saudi Arabia represents a robust market to Nestlé Middle East and we are committed to offering our Saudi consumers not only excellent quality coffee and elegantly designed products but also innovations that firmly put their needs at first.” said Hossam Abdelrahim, General Manager, Nestlé Saudi Arabia.

“We are proud to be one of the few markets globally to offer our most advanced NESCAFÉ Dolce Gusto machine - ESPERTATM yet to our Saudi consumers”, added Abdelrahim.

Combining a sophisticated design with two unique expert brewing modes, the machine can be connected via Bluetooth to the NESCAFÉ® Dolce Gusto® App enabling consumers to personalize the temperature and size of their coffee. It can also save their preferences for the next times and even schedule preparations in advance.

The new Esperta operates with two brewing modes: Espresso Boost and Delicate Brew. With the Espresso Boost barista preparation mode, consumers can enjoy more intense Espressos just at a touch of a button, while with the Delicate Brew expert preparation mode, they can taste a more balanced and aromatic Grandes or Lungos.

Consumers can also enjoy the two newly launched single origins capsules made from 100% organic Arabica beans; Colombia & Peru will be available for purchase for a limited period only.

Aligned to Nestle Middle East’s commitment to sustainability and energy consumption, the machine also includes an Eco mode feature, which automatically switches off the machine after 5 minutes of inactivity. With Esperta’s up to 15 bar high-pressure system, customers can also pick from over 20 high quality creations capsules and enjoy a professional coffee with a thick, velvety crema.

The new Esperta machine is now available across major retail stores in the Kingdom. — SG


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