RIYADH — Beginning Sunday, Etihad Etisalat Mobily will offer customers the option to pay for their favorite content and services from Apple, including App Store, Apple Music, Apple TV+, movies on the Apple TV app and iCloud storage across all Apple products via carrier billing, directly from their mobile phone account.

This service is available to all postpaid and prepaid subscribers (provided postpaid service is at least 3-month active), through which the purchase amount will be added to the customer’s monthly mobile bill or deducted directly from the prepaid balance. The launch of the service sees Mobily taking a dynamic new step in meeting its customers where they are, while developing its financial services offerings.

Using the service is simple. Mobily customers use a new or existing Apple ID and select “Mobile Phone” as their payment method in account settings on the App Store, in iCloud or within the Apple Music or Apple TV apps from their iPhone, iPad, iPod touch, Mac or on iTunes from their PC. The new payment option will be configured automatically and immediately allows for one-tap purchasing from any Apple product. — SG