JEDDAH — An extravagant event was organized by Tsusho Jamjoom Company last January 2 in Crowne Plaza Jeddah hotel where it was officially announced Hino’s participation in first ever Dakar Rally under the name of Team Sugawara in Saudi Arabia.

Tsutomo Mori, CEO of Tsusho Jamjoom Trading Company, welcomed the customers and Teruhito Sugawara, Director of the Hino Sugawara Team.

He said Hino started its participation in the Dakar Rally since 1991 with the Sugawara team and winning for the last 10 years under 10 litres capacity engines category and hope that Hino will repeat its great performance on Saudi soil. He also stated that Hino trucks are made in Japan and very popular in Japan local market. He is confident that Saudi customers will also enjoying great Hino trucks as reliable business partners.

Sassi, General Manager of the Automotive Sector at TTC (Toyota Tsusho Company), said “in the context of achieving the goals of the 2030 Vision, the Kingdom is witnessing a great openness towards the world, and there is a large influx of investments and major changes in the social and economic future.”

He added that “the Kingdom means a lot to us and hence established the Tsusho Jamjoom Trading Company to serve the local transport industry with great technological advanced Hino Trucks.”

Shahab Anwar, General Manager, Sales and Marketing TJT, delivered detailed presentation and highlighted TJT formation. He also said Hino Q.D.R (Quality, Durability and xLiability) philosophy and showed great resolve to further strengthen Total Support for Hino Trucks.

Dr. Ghazi Jamjoom, Vice Chairman of the Board of Directors of Tsusho Jamjoom Trading Company, said the strategic goals of the company is based on “customers as business partner”. He said that the company will use all its resources to work toward achieving this performance criteria and soon transporters can notice Hino presence in KSA.

Customers wished Team Sugawara a success in this year Dakar Rally 2020.

Tsusho Jamjoom Trading Company (TJT) is the wholeseller and retailer for Hino Trucks in the Kingdom. — SG