RIYADH — LG signed an agreement with Lebanese cinemas chain “Empire Cinemas” to enhance the later with “LG” solutions and technologies, basically on the conceptual design, display screens and signages. The agreement was signed in the presence of LG Electronics Saudi Arabia President Eddie Jun, Gino Haddad - Empire Cinemas CEEO, and Abdulrazzak Alenazi – Al-Rashid Technology & Power Company CEO.

Empire Cinemas trusted the LG solutions for the past years across different markets and it was right landed on LG Saudi Arabia to offer Empire Cinemas with conceptual designs, display screens and signages to broadcast marketing and communication messages in different formats (videos, posters, announcements, scrolling text and many others...), throughout the Cinema area. The “LG” digital screens and signage solutions offer high-end corporate display for Empire Cinemas.

“We are pleased and honored to work together with Empire Cinemas and this agreement shall be translated into consecutive successes through out the near and far future. We at LG are keen to write new achievements while offering Empire Cinemas the best technologies such as OLED, Transparent OLED, Transparent LED, world’s narrowest bezel 0.44mm video walls and Large format screens and LEDs that “LG” and the world arrived to”, said Eddie Jun.

“LG” has been our partner across different markets and we have experienced the quality provided by “LG” to “Empire Cinemas”, so we wanted to transfer the success from other markets into the Saudi market, thus we decided to sign this agreement with “LG”. This agreement shall provide us with the best technology to enable the “Empire Cinemas” present outstanding quality to its customers.

And we would like to extend our thanks to “LG” and wish both companies best outcomes and more milestones to be achieved”, said Gino Haddad, Empire Cinemas CEO.

Al-Rashid Technology & Power Company, as LG System Integrator Partner, brings digitization journey with LG innovative products together & technical expertise insights to realize the impact digital transformation has on the Kingdom's Vision 2030, businesses and markets.

“We Al-Rashid Technology & Power Company, LG & Empire Cinemas are contributing to and accelerating the digitization journey of the Kingdom and we will extend all the support to make this strategic partnership as successful and long term relation”, said Abdulrazzak Alenazi.

The two companies see a clear and a better future for their collaboration in Saudi Arabia with the changes taking place in the kingdom. — SG