BUSINESS

Hyundai Motor teases new design for the all-new i20

February 08, 2020
all-new _Hyundai_i20-teaser_1[1]
all-new _Hyundai_i20-teaser_1[1]

JEDDAH — Hyundai Motor has teased the all-new i20, indicating that it will feature a completely new design and that it will be the first car in Europe to carry Hyundai’s new design language: ‘Sensuous Sportiness’.

Sensuous Sportiness is characterized by the harmony between four fundamental elements: proportion, architecture, styling and technology. The purpose of this design direction is to bring instinctive beauty to Hyundai vehicles, creating emotional value and giving them a distinctive look.

The preview images show that the all-new i20 will have a more sporty and dynamic look. The cascading grille in the front running horizontally to the sides results in the characteristic wide and low body. Also the unique lighting signature underlines the width and the stance of the all-new i20. The bold character line on the side of the body emphasizes the car’s sporty proportions and agility. The rear is complemented with a horizontal tail lamp design which is seamlessly connected with the rear glass.

The horizontal blades covering the dashboard are a real icon of the all-new i20 interior. The slick treatment emphasizes the width of the front fascia and neatly disguises the air vents. To further enhance the elegance and the aesthetics of the interior, the new digital cluster and the main centre fascia have been combined together and feature two 10.25-inch screens.

The all-new i20 will be revealed at the Geneva Motor Show in March 2020. More details will be released in the near future.

Hyundai Motor Europe HQ was formally established in 2000 with its main office in Offenbach, Germany. Hyundai currently sells cars in 41 European countries through 3,000 outlets and in 2018 achieved registrations of 543,292 vehicles in the region – an increase of 3.9 percent compared to 2017, a higher rate than the market average. 2018 was the fourth consecutive year with a record sales result. 75 percent of the vehicles Hyundai sold in the region are models designed, engineered, tested and built in Europe to meet the needs of European customers, served by the company’s extensive European infrastructure. This includes two factories in the Czech Republic and Turkey, which have a combined annual capacity of 600,000 units. Hyundai is proud to offer the youngest product line-up in Europe: 90 percent of the models are less than two years old. — SG


February 08, 2020
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