JEDDAH — Al Rajhi Aviation, one of Saudi Arabia’s leading travel providers, has renewed an exclusive partnership with leading technology provider, Sabre Corporation, to support its plans to expand regionally and explore opportunities in online travel.

This agreement provides Al Rajhi Aviation with continued access to Sabre’s portfolio of innovative technology and its intelligent platform Sabre Red 360, allowing it to effectively harness data and deliver superior content to its travelers.

This unique technology will help enable the travel company to differentiate its offering, compete more effectively and grow faster in the region, as well as expand into the online sector.

“For many years, we have used Sabre technology to provide premier travel services and rich travel content to our customers,” said Naiyer Alam, general manager, Al Rajhi Aviation.

“Our renewed partnership will see us leverage Sabre’s global expertise to enrich our online travel presence, provide exceptional travel experiences and expand our reach beyond Saudi Arabia.”

The online travel industry is fast evolving in the Middle East driven by high expectations from tech savvy travellers, who are seeking convenient online and mobile travel services.

“Saudi Arabia is a unique market with great potential that requires customized solutions to meet the high expectations of its travelers,” said Abdul-Razzaq Iyer, vice president, Sabre Travel Network Middle East.

“We look forward to continue working with Al Rajhi Aviation to provide them with the latest solutions in data, business intelligence, online and mobile capabilities to provide a world class travel experience for both online and offline travel.” — SG